Digital Marketing Questions and Answer

Digital Marketing Questions and Answer 1. __________ doesn't fall under the category of digital marketing. A. Billboard B. Radio C. TV D. All of the above Answer: All of the above 2. How many types of pillars do we have in digital marketing? A. 1 B. 2 C. 3 D. 4 Answer: 2 3. Which of the following is involved in the digital marketing process? A. Podcasting B. Voice Broadcasting C. RSA D. All of the above Answer: All of the above 4. Which of the following is incorrect about digital marketing? A. Digital marketing cannot be done offline. B. Digital marketing can only be done offline C. In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing D. Digital marketing requires electronic devices for promoting goods and services Answer: Digital marketing cannot be done offline. 5. Which of the following is the correct depiction of Digital Marketing? A. Social Media Marketing B. E-mail Marketing C. Web Marketing D. All of the above Answer: All of the above 6. Which of the following is the correct depiction of optimization strategy? A. Orange Hat Techniques B. Blue Hat Techniques C. Grey Hat Techniques D. Shady Hat Techniques Answer: Grey Hat Techniques 7. The full form of FFA page is __________. A. Free for All Search Engine B. Free for All Links C. Free for Alexa D. Free for Alternative Links Answer: Free for All Links 8. __________ is responsible for hamper the search rankings. A. Utilizing the same colors of texts as that of your background pages. B. Connecting to your own website from any random website C. Integrating page templates into your page template D. None of the above Answer: Utilizing the same colors of texts as that of your background pages. 9. Which of the following factors are responsible for leaving an impact on the Google Page Rank? A. The text depicting inbound links to a page of a website. B. The subject matter of the site providing the inbound link to a page of a website. C. Total number of inbound links to a website's page. D. The number of outbound links on the page that contains the inbound link to a page of a website. Answer: Total number of inbound links to a website's page. 10. Which of the following is not specifically required by the search engines? A. Keyword stuffing B. Poor user experience C. Buying links D. All of the above Answer: All of the above 11. Which of the following is the correct name for Facebook's ranking algorithm? A. Edge Rank B. Face Rank C. Page Rank D. Like Rank Answer: Edge Rank 12. What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems? A. Direct Marketing B. Internet Marketing C. Electronic Marketing D. Interactive Marketing Answer: Electronic Marketing 13. What is considered while creating a front page of the website or homepage? A. Logos portraying the number of awards won by the web designer B. A brief elaboration about the company C. References of other websites D. None of the above Answer: None of the above 14. Which of the following doesn't define the correct roles and responsibilities of content marketing strategy? A. A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences. B. A marketing strategy approach. C. A strategy that tries to appeal and recall its target audience. D. Yet another name of social media marketing Answer: Yet another name of social media marketing 15. Which of the following are essentially required to make a business case for content marketing? A. Impacts and challenges B. Objectives and KPIs. C. Industry best practices. D. All of the above Answer: All of the above 16. Which of the following is the correct abbreviation CMS? A. Content Management System B. Content Maintenance System C. Content Marketing System D. Content Maintenance Site Answer: Content Management System 17. Creative marketing can be defined as __________. A. The marketing content and its inventive aspect. B. A marketing department entailing several employees. C. The brand value of an organization. D. A set of schemes undertaken by the organization for distributing the marketing material Answer: The marketing content and its inventive aspect. 18. In what ways can site traffic help in assessing the market value? A. There is no association between the site traffic and marketing B. Product sales from the company website can be attributed directly to the marketing campaign C. Overall site traffic can be followed, and a general idea of marketing's impact can be determined D. Ads can send receivers to a specific landing page, which can be tracked Answer: Ads can send receivers to a specific landing page, which can be tracked 19. Micro-blogging can be defined as __________. A. Blogs posted by companies instead of an individual B. Mobile related blogs C. Blogs encompassing limited individual posts, which are typically limited by character count. D. None of the above Answer: Blogs encompassing limited individual posts, which are typically limited by character count. 20. In mobile marketing, the full form of LBS is __________. A. List-based service B. Location-based service C. Lead-based service D. None of the above Answer: Location-based service 21. In order to assess the maximum revenue generated by an Ad on the app, which of the following metrics is chosen by the developer? A. eCPI B. eCOM C. eCPA D. None of the above Answer: eCPA 22. What will happen if white space is repeatedly used around the object? A. It will create a border B. It will make it more appealing by augmenting the object C. It will reduce the readability D. All of the above Answer: It will make it more appealing by augmenting the object 23. __________ plays a vital role in persuading the open rates. A. Marketing B. Personalization C. Word choice D. Industry Answer: Personalization 24. Which of the following is the most common delivery channel in terms of mobile marketing? A. Voice call B. Search engine marketing C. Graphic D. Text Answer: Text 25. Which of the following formulas is used by Pay-per-click? A. Ads clicked (#) / Advertising cost ($) B. Ads clicked (#) * Advertising cost ($) C. Advertising cost ($) + Ads clicked (#) D. Advertising cost ($) / Ads clicked (#) Answer: Advertising cost ($) / Ads clicked (#) 26. Which of the following factors leads to a Successful PPC Advertisement? A. Quality Score B. Improved Landing Page Quality C. Selecting Relevant Keywords D. All of the above Answer: All of the above 27. Which of the following options can help monetize a free app? A. In-App Purchase B. Ad Revenue C. Both (a) and (b) D. None of the above Answer: Both (a) and (b) 28. Which of the following features corresponds to the role of the lead nurturing platform? A. A/B Testing B. Campaigning C. Landing Page Creation D. All of the above Answer: All of the above 29. In the email campaign, __________ delivers the advertisements into the group of targeted customers. A. Spamming B. Spamming C. Direct email marketing D. Indirect email marketing Answer: Direct email marketing 30. Which of the following metric is used for tracking the status of email marketing? A. Bounce Rate B. Open Rate C. Conversion Rate D. All of the above Answer: All of the above