University:
University of Mississippi
Course:
BUS 271 | Business Communication
Academic year:

2024
Views:

169

Pages:

3
Author:

katie.bledsoe1

Effective communication: 4 Cs Seven pillars of business communication 1. Objective 2. Understanding of audience knowledge 3. Relevant 4. Clear 5. Concise 6. Consistent 7. Complete The business audience - Primary audience: the audience that your communication is intended for - Secondary audience: the group of people that aren't real stakeholders in your communication, not intended for this group example: media, investors Social communication Sender to message to process to recipient to decoding the message Writing in business Rely on the seven principles of business communication Personal vs professional communication - What is the level of formality between the communicator and the intended audience - Be considerate of how things could sound Five key skills for active listening - Pay close attention - Paraphrase back, ask questions - Give good body cues - Keep yourself out of the conversation - Minimize distractions Verbal and nonverbal communication Spoken communication - Less formal - Happens in real time - Builds a sense of trust Written communication - More formal - Asynchronous - More impersonal verbal/spoken communication benefits - Easier to understand - Allows chances for feedback - May be emotional - Allows for input - Creates relationships and bonds to listeners - Creates a higher degree of certainty Nonverbal communications benefits - Facial expressions - Gestures - Proximity - Touch - Eyecontact - Appearance Guidelines for ethical communication - Follow the seven principles with your communication 1. I am honest- my actions bring respect for and trust in the communications 2. I communicate accurate information- and promptly correct any errors 3. I obey the law and public policies- if i violate any law or public policy, i act promptly to correct the situations 4. I protect confidential information- while acting within the law 5. I support the ideals of free speech–freedom of assembly and access to an open marketplace of ideas 6. I am sensitive to others- cultural values and beliefs 7. I give credit - to others for their work and cite my sources 8. I do not use confidential information- for personal benefit 9. I do not represent conflicting or compelling interests - without full disclosure and the written consent of those involved 10. I do not accept undisclosed gifts- or payments for professional services 11. I do not guarantee results that are beyond my power to deliver Principles of ethical decision making - Legal and regulatory requirements - Long term self interest - Personal virtue - Utilitarianism - Individual rights - Distributive justice - Religious injunctions Being ethical online When posting creat factual information and ensure confidentiality When using materials, be sure to check the integrity of the source and the copyright Staying connected: colleagues - List document and work sharing tools - Describe private messaging and “chat” tools - Share ideas of quality video communication Staying connected to customers - Digital communication tools can provide those avenues but they also need to facilitate various methods of communication and complete the social communications model circuit if they're going to be effective examples: websites, blogging, private message -