University:
University of New Orleans
Course:
FIN 6301 | Corporate Financial
Academic year:

2022
Views:

18

Pages:

2
Author:

Alexa Livingston

APPLE’S BALANCED SCORECARD FINANCIAL PERSPECTIVE Goals Measures Increase Shareholder Value Revenue Growth CUSTOMER PERSPECTIVE Goals Measures Increase Customer Satisfaction Market Share in Communication Network Segment Number of New Customers INTERNAL BUSINESS PERSPECTIVE Goals Core Competencies: Measures Reduce Delivery Time Reduce Set-up Time Automation of Orders Meet Specified Delivery Dates On-time Delivery Improve Sales Services Service Response Time Improve Processes Number of Impv.in Business Processes Improve Manufacturing Capability % of Processes within Advanced Controls Customer Satisfaction Rating INNOVATION AND LEARNING PERSPECTIVE Goals Measures Employee Attitudes: Align Employee and Organizational Goals Employee Satisfaction Rating Develop Process Skill % of Employees Trained in Process and Quality Management Empower Workforce % of Workers Empowered to Manage Processes Apple emphasized shareholder value from a financial standpoint. The impact of proposed investments for business creation and development is measured to increase the shareholder value. In terms of customer satisfaction, Apple had been a technology and product-focused company that competed by designing better computers. Customer satisfaction is now being introduced in order to orient employees toward becoming a customer-driven company. Also, achieving a market share was critical in attracting and retaining software developers to Apple. Core competencies are important in terms of internal processes. It is critical to provide employees with innovative solutions, such as user-friendly interfaces and efficient distribution systems, in order to help them develop their skills. Employee attitudes are important for innovation and improvement. For example, Apple conducts a comprehensive employee survey in each of its organizations every two years; surveys of randomly selected employees are conducted more frequently.

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