Marketing Cluster Exam 19 Questions

MARKETING CLUSTER EXAM 1. When a business presents an item to the marketplace by emphasizing its economic value, the business is positioning the product on the basis of its A. features. B. price. C. competitors. D. benefits. 2. Which of the following sample designs is similar to “drawing names out of a hat”: A. Simple random sampling B. Systematic random sampling C. Stratified random sampling D. Cluster sampling 3. The most common grades of eggs found in supermarkets are grades A. AAA, AA, and A. B. AA and B. C. A, B, and C. D. AA and A. 4. It is usually most effective for goals to be phrased in __________ terms. A. complex B. simple C. general D. specific 5. Researchers are studying a company's past sales invoices as part of their current marketing research project. The sales invoices are examples of A. units of analysis. B. primary data. C. secondary data. D. relevant variables. 6. The owner of a business in a small town is considering moving to a nearby larger city but is concerned that current customers will not travel the additional 50 miles. What marketing element is involved in this situation? A. Promotion B. Place C. Product D. Price 7. Some large retailers have successfully integrated information sharing between channel members by incorporating __________ between suppliers, warehouse, and store checkout. A. bar codes and PLUs B. outsourcing and EDI C. PLUs and invoices D. bar codes and EDI 1 MARKETING CLUSTER EXAM 8. What is wrong with a survey question that asks, “How would you rate our customer service and product quality?” A. It asks respondents to assess two different topics at the same time. B. It influences the respondent's answer by inserting an opinion. C. It uses unfamiliar terminology that could confuse respondents. D. It is an open-ended question that limits the respondent's answer. 9. Rent, salaries, and advertising are all examples of A. fixed costs. B. cost of goods sold. C. variable costs. D. operating expenses. 10. You are a marketing-research specialist for a company and have been asked to develop ideas for a new product that the company might produce. To compile age, income, and geographic information on possible customers, you should obtain A. primary data from marketing-research companies. B. primary data from industry organizations. C. secondary data from government agencies. D. secondary data from company sales records. 11. Salespeople may risk losing a sale to a potential customer if they are unable to explain a business's __________ policies. A. employee B. operating C. purchasing D. selling 12. When Aaron receives what looks like an email from his bank asking him to verify his account information, he replies with his account number, phone number, and social security number. However, Aaron soon finds out that the email wasn't from his bank at all—it was from a scammer. Aaron is the victim of A. a computer virus. B. a break-in. C. phishing. D. key logging. 13. Which of the following are primary ethical factors that a business considers when changing its products' packaging: A. Environmental issues B. Market dominance C. Color and quality D. Pricing objectives 2 MARKETING CLUSTER EXAM 14. To build collaborative relationships with coworkers, it is necessary for each person to A. change their personal opinions. B. be willing to share information. C. possess the same skills and attitudes. D. develop a competitive spirit. 15. Massimo's Corner Grocery sells a variety of fruits and vegetables to consumers within the community. Massimo's is considered a(n) A. producer. B. agent. C. wholesaler. D. retailer. 16. Jerry walks into his first job interview with his resume and job application. He is wearing jeans, a T-shirt, and a baseball cap. Jerry had the skills and background necessary for the job but did not get the job. Which of the following concepts should Jerry consider for his next interview: A. Additional paperwork such as references and cover letters are required at job interviews. B. Appearance is critical in the workplace. C. Researching a workplace before the interview is crucial. D. Personal appearance does not always reflect a person's attitude. 17. Why should a brand name be distinctive? A. So that it can be used in multinational marketing B. So that it can easily be changed over time C. So that it gives the product a generic image D. So that it sets the product apart from other products 18. A business might have an excess of goods available for sale if it fails to gather marketing information and makes decisions using the __________ approach to marketing. A. low-priced B. short-term C. best-guess D. data-based 19. The Power Good Company is attempting to project how much profit its brand new product is likely to generate. What is the company doing? A. Generating facts B. Making estimates C. Building data sets D. Making predictions 3