Generation X's Online Shopping Behavior in Malaysia
2 Pages
893 Words
Introduction Online shopping has revolutionized the retail landscape globally, offering unprecedented convenience and variety. In Malaysia, the digital shopping trend is steadily gaining traction across different demographic groups. However, the online shopping intentions of Generation X—those born between 1965 and 1980—present a unique area of interest due to their transitional position between digital natives and traditional shoppers. Understanding the factors...
Generation X
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