Design thinking is a crucial concept and the different modes encompassing it involve empathize, define, ideate, prototype and test. The unique concept associated with the mastery of design thinking can be well linked to Honda (Amabile & Pratt, 2016; Gonzalez et al., 2017; Ramos et al., 2016; Wu et al., 2016). The motor company has been widely known to achieve advanced delivery design along with collaborating with suppliers in order to prove worth. The motor company Honda has become a pioneer in the vehicle market for personal and commercial use. The design to cost and the innovative techniques designed for the vehicles are significant (Amabile & Pratt, 2016; Gonzalez et al., 2017; Ramos et al., 2016; Wu et al., 2016). They are along with a host of strategies which Honda has adapted. There are several innovative techniques that have been associated with Honda and it is being proved to be a success. The innovation linked to the organization Honda is unique in its own way with a combination of new pattern and styles which has got Honda achieve new heights (Amabile & Pratt, 2016; Gonzalez et al., 2017; Ramos et al., 2016; Wu et al., 2016). With respect to the price point and customer centric approach, the company has been able to generate greater margins since the time it evolved as a mega player n market. With the concentric deployment of various innovative tools, Honda has been able to deploy and well implement design thinking approach with the lean startup model (Schilling & Johng, 2017; Kim-Soon et al., 2017; Cuaresma et al., 2017; Amabile & Pratt, 2016; Gonzalez et al., 2017; Ramos et al., 2016).
Innovation Based Trend - Honda
Honda has been established since long and incepted business in 1948. The company stands to gain to a great extent from the position it has garnered and considering the world perspective, reaching the required limits. Honda has been well able to maintain the required quality standards along with the production and sales across the globe aid in the unique distribution. It has been the world’s largest producer of automobiles considering the completive scenario too (Amabile & Pratt, 2016; Gonzalez et al., 2017; Ramos et al., 2016; Wu et al., 2016). The innovative techniques which are associated with Honda are associated with constant discipline and the innovative drive which has been part of the company. The organization has 215638 people serving corporate structure of Honda and the same has been divided under leadership heads pertaining to different departments (Schilling & Johng, 2017; Kim-Soon et al., 2017; Cuaresma et al., 2017; Amabile & Pratt, 2016; Gonzalez et al., 2017; Ramos et al., 2016). The purchasing and the supply of materials for Honda have been formulated in a manner to well utilize the uniqueness based on innovation and well admired.
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Defining of Concepts and Relationships
Organizational Environment
The environment of Honda Company is based on the crucial technologies and based on the innovation (Amabile & Pratt, 2016; Gonzalez et al., 2017; Ramos et al., 2016; Wu et al., 2016). The consideration of lean startup and the composition of the environment. Considering the internal and external environment prevalent in case of Honda, the operations in are closely linked to innovation and growth. The goal with respect to the manufacturing market is to have the requisite bearing unique capabilities and also based on bonding existing between processes and people.
Innovation Trend
The innovative trend which has been created and demonstrated well in case of being the innovative drive, Honda has strived hard in creating a market well linked to the lean startup movement which has been proved to be a success (Amabile & Pratt, 2016; Gonzalez et al., 2017; Ramos et al., 2016; Wu et al., 2016). The designs of Honda have been altered in a crucial manner in which it is inevitable to create an environment which offers lesser abilities and capabilities. The innovation trend for Honda is being set with a combination of methodologies and technological innovation clubbed together (Schilling & Johng, 2017; Kim-Soon et al., 2017; Cuaresma et al., 2017; Amabile & Pratt, 2016; Gonzalez et al., 2017; Ramos et al., 2016). The price along with the customer centric approach are also well deployed as the design thinking takes place with the lean startup and this has become crucial part of the innovation.
Innovation Strategy
The innovation strategy for Honda is based on the adoption of a unique methodology which is reliant on lean startup along with the business idea associated with Honda (Amabile & Pratt, 2016; Gonzalez et al., 2017; Ramos et al., 2016; Wu et al., 2016). This is primarily to offer range of products which are being well designed and developed based on the position to afford the development based on the research. The market positioning for the company has been crucial and it plays a greater role too as that form the developed environment in case of achievement.
Innovation Capabilities
The innovation capabilities linked to Honda are closely associated with the designing of vehicles undertaken by Honda (Schilling & Johng, 2017; Kim-Soon et al., 2017; Cuaresma et al., 2017; Amabile & Pratt, 2016; Gonzalez et al., 2017; Ramos et al., 2016). The collaboration with vendors and partnering with brands by Honda has been to well ensure that there is creation of functional products which is being linked to the minimization of transportation costs as well as the storage costs (Amabile & Pratt, 2016; Gonzalez et al., 2017; Ramos et al., 2016; Wu et al., 2016). Greater emphasis is laid on the designing and promotion of the technology being part of the vehicles marketed by the organization.
Innovation Value Creation and Capture
The innovation value being created for the organization is based on needs and the requirements as that exist in the market. In order to have the leading customer and the innovative value delivered, several considerations are kept into plan which target the market (Schilling & Johng, 2017; Kim-Soon et al., 2017; Cuaresma et al., 2017; Amabile & Pratt, 2016; Gonzalez et al., 2017; Ramos et al., 2016). While manufacturing the new products, the innovation and application of the lean methodology is crucial and well serves the market of users. The innovation capturing is brought out by the innate design which is kept into consideration while the products are marketed by Honda.
Creation of Innovation Strategy Ensuring Strategic Alignment Within Organization & Its Importance
It is crucial that the innovation strategy which is being utilized at Honda is well aligned to the strategic alignment (Schilling & Johng, 2017; Kim-Soon et al., 2017; Cuaresma et al., 2017; Amabile & Pratt, 2016; Gonzalez et al., 2017; Ramos et al., 2016). The relevance of the concept is associated to the growth and development. The products of Honda are being used worldwide and the customization stands to be crucial. The management of processes linking the styling along with the design along with the application of crucial resources (Amabile & Pratt, 2016; Gonzalez et al., 2017; Ramos et al., 2016; Wu et al., 2016). It is essential that the strategic alignment with respect of the resources too is closely associated.
Analysis of Impact of Innovation Trend on Honda
The application of the strategic tool in case of the organization Honda is the analysis which is done and the trend impacts the processes linked to production and manufacturing of vehicles (Schilling & Johng, 2017; Kim-Soon et al., 2017; Cuaresma et al., 2017; Amabile & Pratt, 2016; Gonzalez et al., 2017; Ramos et al., 2016). The production criteria are unique for the organization and the impact that the innovation trend brings to Honda is significant (Amabile & Pratt, 2016; Gonzalez et al., 2017; Ramos et al., 2016; Wu et al., 2016). The impact is felt with respect to the increase in the customer segment and increasing the target base for Honda. The strategy to be deployed is linked with the analysis based on the impact which is felt in the quality standards along with the opportunities and the use of design for creating the dashboards and styling tuned to the likes of customers and keeping the competition too in mind.
Recommendations
The organization Honda needs to scale up the production and keep up with the quality levels. In order to beat the competition, the prices for the vehicles sold need to be consumer friendly (Amabile & Pratt, 2016; Gonzalez et al., 2017; Ramos et al., 2016; Wu et al., 2016). The additional innovation capabilities linked to Honda includes is to enhance the research and development in bringing the technical innovations in line with the consumer needs.
The research done on the innovation and the several initiatives which are taken need to well utilize the resources along with the capabilities in building up a strategy that is unique (Amabile & Pratt, 2016; Gonzalez et al., 2017; Ramos et al., 2016; Wu et al., 2016). The organization is required to deploy the resources in an effective manner to yield the results and have margins which can bring about the needed sources for enhanced research and innovation.
Recommending How Honda Will Ensure Strategic Alignment To Address Innovation Trend
The innovation strategy adopted by Honda has to be unique. It has to be well synchronized with the resources that adoption of a unique methodology is linked to (Schilling & Johng, 2017; Kim-Soon et al., 2017; Cuaresma et al., 2017; Amabile & Pratt, 2016; Gonzalez et al., 2017; Ramos et al., 2016). There pertains reliance on lean startup and along with the business idea linked, the organization would require to offer range of products which would be well designed and development reliant on the position to afford the development based on the research. The market positioning is significant for Honda and the developed environment is crucial to be maintained (Amabile & Pratt, 2016; Gonzalez et al., 2017; Ramos et al., 2016; Wu et al., 2016). While manufacturing the new products, the innovation and application of the lean methodology is crucial and well serves the market of users. The innovation capturing is brought out by the innate design which is kept into consideration while the products are marketed by Honda. The strategic alignment that Honda would require is to segregate the production process and break it into sub processes (Schilling & Johng, 2017; Kim-Soon et al., 2017; Cuaresma et al., 2017; Amabile & Pratt, 2016; Gonzalez et al., 2017; Ramos et al., 2016). The sub processes would be further quantified by the requisite quality standards. There would be review of various strategies that are in accordance with the alignment to the goals of the organization (Amabile & Pratt, 2016; Gonzalez et al., 2017; Ramos et al., 2016; Wu et al., 2016). The capabilities and the resources being aligned in accordance have to be well synchronized with the flow of innovation. The innovation value which would be created for the organization needs to be well based on crucial needs along with the requirements pertaining to the market. With the market trends being innovative, the value delivered along with several other considerations need to be well taken into account. The plan has to rely on the market offering an innovative approach. While manufacturing the new products, the innovation and application of the lean methodology is crucial and well serves the market of users (Amabile & Pratt, 2016; Gonzalez et al., 2017; Ramos et al., 2016; Wu et al., 2016). The environment pertaining to Honda Company is based on the crucial technologies and the consideration of lean startup is a crucial composition of the environment. With respect to the internal and external environment prevalent in case of Honda, the operations in are closely linked to innovation and growth (Amabile & Pratt, 2016; Gonzalez et al., 2017; Ramos et al., 2016; Wu et al., 2016). The goal with respect to the manufacturing market would require the alignment to the resources such that the unique capabilities are also based on bonding existing between processes and people.
References
- Amabile, T. M., & Pratt, M. G. (2016). The dynamic componential model of creativity and innovation in organizations: Making progress, making meaning. Research in Organizational Behavior, 36, 157-183.
- Cuaresma, C., Lagrimas, A. P., Perez, A., & Atento, R. G. O. (2015). Strategy Innovation For Honda High–End Car. Laguna Business and Accountancy Jounal, 1(2), 185-200.
- Gonzalez, E., Arrondo, R., & Carcaba, A. (2017). Product innovation in the Spanish auto market: Frontier shift and catching-up effects. Transportation Research Part D: Transport and Environment, 50, 170-181.
- Kim-Soon, N., Ahmad, A. R., Kiat, C. W., Sapry, H. R. M., Simpang, B. S. H. S. B., Ampat, P. P., & Pahat, M. B. (2017). SMES Are Embracing Innovation for Business Performance. Journal of Innovation Management in Small & Medium Enterprises, 1.
- Ramos, J., Anderson, N., Peiró, J. M., & Zijlstra, F. (2016). Studying innovation in organizations: a dialectic perspective—introduction to the special issue.
- Schilling, M. A., & Johng, J. (2017). Honda insight: Development and launch of a hybrid electric vehicle. In New Horizons in Research on Sustainable Organisations (pp. 125-145). Routledge.
- Wu, S., Wee, H. M., & Lee, S. B. (2016). Technical innovation vs. sustainability–A case study from the Taiwanese automobile industry. Transportation Research Part D: Transport and Environment, 48, 20-30.
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