University:
Boston University
Course:
CFA AR 226 | Sophomore Graphic Design Spring: Form, Communication
Academic year:

2022
Views:

293

Pages:

12
Author:

5CelestialChronicle

Visual Literacy & Information Design Balance Most important psychological as well as physical influence on human perception Equilibrium - is the strongest and firmest visual reference Horizontal - Vertical construct is the basic relationship that man has to his environment. Visual Literacy & Information Design Balance and Stress Gestalt Psychology Balance Stress Balance Balance of Elements Symmetry Asymmetry Asymmetry Visual Literacy & Information Design Gestalt Psychology The whole is greater than the sum of its parts Research and experimentation in the areas of “Perception” Investigating and searching the significance of: Visual Patterns How the human organism sees Organizes visual fields Articulates visual output “The eye is blind if the mind is absent.” -Italian proverb Figure - Ground •Figure - Ground is a Selective Process •Part of the Perception Process Gestalt Psychology Scanning a Visual Field Preference for the Lower Left Scanning and Preference Gestalt Principles Proximity Similarity Continuity Closure Proximity The closer two or more visual elements are, the greater the probability that they will be seen as a group or pattern This is a about the text below. kashkjhakhdsaiuhfihakjhfhdhfkdjshkahdhkahkflhfhdfhakdhlkahdhadkjhakhdskl ahdhkahdhlkhdhlfkahdlakhdshfhldhlahdlhajhdfhdlkhdskajhfdlkhfkal This is a about the text below. kashkjhakhdsaiuhfihakjhfhdhfkdjshkahdhkahkflhfhdfhakdhlkahdhadkjhakhdskl ahdhkahdhlkhdhlfkahdlakhdshfhldhlahdlhajhdfhdlkhdskajhfdlkhfkal Proximity Similarity Visual elements that are similar in shape, size, color, etc. tend to be seen as related. xxxxxxxxxx ooooooooo xxxxxxxxxx ooooooooo xxxxxxxxxx ooooooooo xxxxxxxxxx ooooooooo ooooooooo xxxxxxxxxx ooooooooo ooooooooo xxxxxxxxxx ooooooooo ooooooooo xxxxxxxxxx ooooooooo ooooooooo

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