The Purpose of the School to Convey the Community

THE PURPOSE OF THE SCHOOL TO CONVEY THE COMMUNITY ABOUT THE SCHOOL OF PUBLIC RELATIONS INTRODUCTION Education is one of the most important aspects of life in order to form quality human resources and be able to follow the current development of an increasingly advanced era. Education plays an important role in improving the quality of human resources, especially in the process of national development. With the existence of education has helped in terms of the progress of a nation, to create a civilization which contains a group of humans who have high intellectuals and noble morals. Education also has a function, namely as developing abilities, shaping character, personality so that students can become better individuals. Build and develop individual interests and talents for personal satisfaction and public interest and help preserve community culture. Society becomes one of the components of educational success. The community itself consists of parents, community leaders, religious leaders, the business world or other industries and many more. Of course, the community environment is a second place of education for students after school. Where the community must support creating an atmosphere as a new experience for students in achieving something new and can be used as learning. DISCUSSIONS A. The Importance of Community Relations with Schools The school's relationship with the community is essentially a means that plays a very important role in fostering and developing the personal growth of students at school. School and community have a very close relationship in achieving school or education goals effectively and efficiently. According to the 'philosophical' view of the nature of the school itself and the nature of society, including the following: 1) Schools are an integral part of society; It is not a separate institution from society. 2) Schools are social institutions that function to serve members of society in the field of education. 3) School and community progress are correlated; The two need each other. According to the 'historical' view among others: 1) Schools are educational institutions that educate the younger generation to live in the community. 2) The school should be a place of formation and development of knowledge in accordance with the wishes of the local community. 3) Instead, the community must help and cooperate with the school, so that what the school processes and produces is in accordance with what the community wants and needs. 4) The importance of school and community relations can also be attributed to the increasing number of issues in the form of criticisms from the community about the incompatibility of school products with development needs. By improving the effectiveness of school and community relations, some of these problems can be mitigated. B. Purpose of School Relationship with Community Management of school relations with the community as one of the activities that gets an equal position with teaching activities, financial management, student management and so on (remember the substance of school management activities) must also be planned, managed and evaluated properly. Without proper planning and management and evaluation, the essential objectives of the school's community relations activities will not be achieved. What exactly is to be achieved in school relations activities with the community, the picture in the discussion above has shown us what we want to achieve in this activity. School relations activities with the community aim to: a) To improve the quality of children’s learning and growing. b) To rise community goals and improve the quality of community living c) To develop understanding, enthusiasm and support for communityprogram of public educations From this opinion, it can be seen that what is to be achieved in this school relationship activity with the community is not just getting financial assistance from parents/communities, but further than that, namely the development of children's learning abilities and improving the quality of community life, which in turn can grow their support for education. From the various descriptions above, it can be concluded that the school's relationship with the community actually aims to improve: a) Quality of learning The quality of school graduates in cognitive, affective and psychomotor aspects will only be created through the learning process in the classroom and outside the classroom. A quality learning process will be achieved if supported by various parties including parents / communities. b) Quality of student learning outcomes The quality of student learning will be achieved if there is a shared perception and action between the school, the community and parents. This togetherness is mainly in providing direction, guidance and supervision to children / students in learning. Therefore, increasing school partnerships with parents and communities is a prerequisite that cannot be abandoned in the context of improving the quality of learning outcomes. c) The quality of growth and development of students and the quality of society (parents) itself The quality of society will be built through the educational process and reliable educational outcomes. Quality graduates are the main capital in building the quality of society in the future. This means that all programs carried out in school relations activities with the community must refer to improving the quality of learning, the quality of learning outcomes and the quality of growth / development of students. If we can do this, then the community's perception of schools will be optimally built. 1. This school and community relationship has objectives, including: ● Introduce the importance of school to the community. ● Obtain the necessary financial support and assistance for the development of the school. ● Provide information to the community about the content and implementation of school programs. ● Enriching or expanding school programs in accordance with the development of community needs. C. Types of Public Relations Activities in Schools 1. External Activities This activity is always close to or addressed to the public or community outside the school community, can be done directly, such as joint meetings, guest visits, etc., consultation with community leaders. Or indirectly, such as; information through TV, radio, print media, school exhibitions, and others. 2. Internal Activities This activity is a publicity into the target of none other than the school residents concerned, namely teachers, administrative staff, and all students. This activity can also be done directly such as; teacher council meetings, school ceremonies, joint recreation, etc. And what is done indirectly includes: conveying information through circulars, notice boards in schools, wall magazines and others. 1) In principle, Internal activities are aimed at: ● Provide an explanation of the policy of school administration, its situation and development. ● Accommodating facilities and opinions from school residents. ● Can maintain harmonious relationships and create cooperation. In communities that are less aware of the importance of education, schools are required to be more active and creative to create a more harmonious cooperative relationship. If the school's relationship with the community goes well, the sense of responsibility and community participation to advance the school will also be good and high. 2) Supporting factors for school and community relations activities ● The existence of systematic programs and planning. ● A complete documentation base is available. ● Skilled personnel, adequate means and funds are available. ● Organizational conditions of the school that make it possible to improve this activity. 3) A harmonious relationship between the school and the community will establish: ● There is mutual understanding between the organization / agency and external parties. ● The existence of activities that help because they know the benefits, meaning and importance of each role. ● Close cooperation with each party and feeling responsible for the success of the other's business. With this harmonious relationship, it is hoped that the goal of school relations with the community will be achieved, namely the implementation of the educational process in schools productively, effectively, and efficiently so as to produce productive and quality school graduates. D. Benefits of Community Relations Objectives with Schools A good relationship between the school and the community will benefit both parties. Here are the benefits: 1. For the community ● The community knows the innovations made by the school. ● The community as a party in need of education can submit its aspirations towards the school. ● The community can provide criticism and suggestions that are useful to the school if there are school programs, decisions or actions that are not in accordance with the expectations and needs of the community. 2. For schools ● Schools can be motivated to continue to make improvements both in terms of educators and from educational facilities because schools get direct assessment and control from the community. ● Schools can address difficulties experienced by schools that require community participation to resolve. ● Schools can provide understanding to the community about educational concepts that the community needs to understand so that there is no misunderstanding of concepts between schools and communities. ● Schools can use the community as a learning resource for students. CONCLUSION School relationship with the community is a process of communication between the school and the community to increase community understanding of educational needs and activities and encourage interest and cooperation for the community in school improvement and development. The school's relationship with the community is essentially a means that plays a very important role in fostering and developing the personal growth of students at school. The objectives of school relations activities with the community include improving the quality of learning, the quality of student learning outcomes, and the quality of growth and development of students and the quality of the community (parents) itself. Then there are external public relations activities such as joint meetings, guest visits etc. as well as internal activities such as teacher council meetings, joint ceremonies etc. have benefits, namely: 1. For the community, they can know various school innovations, can provide criticism and suggestions, and can submit their aspirations as parties who need the school. 2. 2. For schools, as a form of motivation for school improvement, can overcome problems related to participants, and can use the community as a learning resource for students.