University:
California State University, Northridge
Course:
CTVA 455 | Principles of Production Management
Academic year:

2023
Views:

14

Pages:

2
Author:

Mahmoud M.

Principles of management notes, lecture 10 A SWOT ANALYSIS is a diagram that shows an organization’s or person’ key strengths. Weaknesses, opportunities, and threats. During this type of analysis, any organization, corporation, or company can innovate or adapt new ways or strategies to put itself better in the corporate world. INTERNAL factors VS EXTERNAL Factors Internal factors- are things we can control. External factors – are things we cannot control. Benefits of SWOT ANALYSIS 1. Identify any company’s capabilities and resources. This also provides a look on the organization’s competitive environment. 2. The company can create a better marketing strategy 3. Can create a new venture or new opportunities for the company especially on the ones that are not yet explored. 4. Aid for the managers and directors in reducing threats by understanding the company’s weaknesses. 5. Can be used by people in a company as a planning technique. 6. Identifies the skills, opportunities and abilities. SWOT Analysis Notes External Customers Target higher income mothers who were potential Hand wash users and convince them to use Lifebuoy Hand wash for their families. These mothers had kids aged between 4-12 years and were using competitive brands. When it came to protection she was clear that her family deserved the best and was not willing to compromise on it Competitors’ Value Proposition Current Proposition • The creative idea resulted from turning the proposition on its head, by labeling the other soaps ‘slow’ • Did this by using an a typical child, a mama’s boy, who does everything he is told, including washing hands for one whole minute (subtly implying the competition) • Established themselves as the ’normal’ kids’ ally so that children could be now be themselves and yet get complete germ protection - with Lifebuoy’s Superfast Hand wash. SWOT Analysis Notes External Customers Target higher income mothers who were potential Hand wash users and convince them to use Lifebuoy Hand wash for their families. These mothers had kids aged between 4-12 years and were using competitive brands. When it came to protection she was clear that her family deserved the best and was not willing to compromise on it Competitors’ Value Proposition Current Proposition • The creative idea resulted from turning the proposition on its head, by labeling the other soaps ‘slow’ • Did this by using an a typical child, a mama’s boy, who does everything he is told, including washing hands for one whole minute (subtly implying the competition) • Established themselves as the ’normal’ kids’ ally so that children could be now be themselves and yet get complete germ protection - with Lifebuoy’s Superfast Hand wash.