Systems Thinking and the Theory of Constraints

Systems Thinking and the Theory of Constraints Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius -and a lot of courage -- to move in the opposite direction. Albert Einstein Practice; Follow the 5 Steps Process Two products, P and Q. Weekly demand for P is 100 units & for Q is 50 units. $90 / unit P: 100 units / week Q: D 5 min. D 15 min. Purchased Part $5 / unit C 10 min. $100 / unit 50 units / week C 5 min. B 15 min. Operating expenses per week: $6,000. It includes A A B $2000 administrative costs 15 min. 15 min. 10 min. for the manager who works as operations, RM1 RM2 RM3 $20 per $20 per $20 per finances, and marketing unit unit unit manager, and $4000 non-administrative costs for the 4 operators working at the work-centers A, B, C, and D. Time available at each work center is 2,400 minutes per week. 3 What Product to Produce? Cost World Solution. Sales View: Suppose you are the sales manager and you will be paid a 10% commission on the sales Price. What product do you recommend to produce? P: Sales Price = $90  commission /unit = $9 Q: Sales Price = $100  commission /unit = $10 Q Cost Accounting View- Standard Costing. Overhead – operating expense - is $6000 per week. Standard cost accounting is a Generally Accepted Accounting Principle (GAAP). It attempts to absorb all the overhead costs of production into the product cost using a single cost driver. Usually the overheads are directly allocated among the various products in proportion to the cost driver of direct labor cost. The choice of the cost driver depends on the nature of the business. 4 What Product to Produce? Cost World Solution. We assume our operating expense is allocated in proportion to the potential market (50+100 =150). If we can satisfy all the demand, then overhead is $6000/150 = $40 per unit of product. If the total demand is not satisfied, overhead per unit of product is > $40. Product Cost-Standard Costing Material Operating Expense Standard Costing Total Cost P 5+20+20 = 45 40 85 Q 20+20 = 40 40 80 Q Activity Based Costing (ABC). ABC is an alternative accounting principle. Instead of direct allocation the overhead costs to the products, overheads are first allocated to activities, and then activity costs are allocated to the products. In the ABC of our example, administrative cost is allocated based on the time spent on each product. 5 What Product to Produce? Cost World Solution. Our manager spends 80% of his time on P ($1600) and 20% on Q ($400). Perhaps because product P is a new product and needs more operations/marketing efforts. These costs are then allocated to the units of products based on the potential number of units produced. $1600/100 = $16 (P) and $400/50 = $8 (Q). Non-administrative costs are allocated based on the potential number of units produced. Total Market P (100) and Q(50) $4000 /150 = 26.7 per unit. P Q Material 45 40 Operating Expense- Admin 16 8 Operating Expense- Non-Admin 26.7 26.7 ABC Total Cost 87.7 74.7 Q 6 What Product to Produce? Cost World Solution. Finance View: Suppose you are the financial manager and are in favor of the product with more profit per unit. Standard Costing P Q Sales Price $90 $100 Total Costs $85 $80 Gross Income $5 $20 Q ABC Costing Sales Price Total costs Gross Income P $90 $87. 7 $2.3 Q $100 $74. 7 $25.3 Q Marginal Contribution P: Profit Margin = $90 - 45  Profit Margin= $45 Q: Profit Margin = $100-40  Profit Margin= $60 Q 7 What Product to Produce? Cost World Solution. Production View: Minutes of production or profit per minute of Q Q production time Product A P Q 15 10 B C D Minutes Profit Margin Profit/Minute 15 30 15 5 15 5 60 45 0.75 50 60 1.2 For 50 units of Q, need 50 (30) = 1500 min. on B, leaving 900 min. on B, for product P. Each unit of P requires 15 minutes on B. So, we can produce units of P. 900/15 = 60 If we sell 50 units of Q and 60 units of P, we get 50($60 ) +60($45 ) = per week.$5700 After factoring in operating expense ($6,000), we LOSE $300! 8 1. Identify The Constraint(s. Can We Meet the Demand of 100 Ps and 50Qs? Can we satisfy the demand? Resource requirements for 100 P’s and 50 Q’s:  Resource A: 100 × 15 + 50 × 10 = 2000 minutes  Resource B: 100 × 15 + 50 × 30 = 3000 minutes  Resource C: 100 × 15 + 50 × 5 = 1750 minutes  Resource D: 100 × 15 + 50 × 5 = 1750 minutes 9 Cost World  Three shortcomings in the cost world: Costs can be reduced at most by what they are. Downsizing is a threat to workforce. Thinks locally; an increase in the cost of an engine of $30 would have decreased the cost of the transmission by $80. The center producing the engine is reluctant to do so.  Instead of strengthening the weakest link (improving Throughput in the throughput world), we focus on improving efficiency at the current level of performance (improving Operating Expenses in the cost world).  Chain of 10 links, each with carrying capacity of 100 lbs. except for one with only 50 lbs. Looking for cost reduction, we cut out portions of each strong link; make an efficient chain; every link is carrying exactly same load. 10 Cost World  The enterprise is now locked into the current performance level; it now has ten links, any one of which can break.  In the future, if improved performance is desired, it will have to work all ten links in the chain  If business picks up, it will be harder to recruit employees due to the fear of being fired in the next downsize. 11 2. Throughput World - Exploit the Constraint: Find the Best Solution Resource B is Constraint - Bottleneck Product P Profit Margin 45 Resource B (the bottleneck) needed 15 Profit per min of Bottleneck 45/15 =3 Q 60 30 60/30 =2 Per unit of bottleneck Product P creates more profit than Product Q Produce as much as P, then Q 12 2. Exploit the Constraint : Find the Throughput World’s Best Solution For 100 units of P, need 100 ( 15 ) =1500 min. on B, leaving 900 min. on B, for product Q. Each unit of Q requires 30 minutes on B. So, we can produce 900/30 = 30 units of Q. If we sell 100 units of P and 30 units of Q, we get 100($45 ) +30($60 ) = $6300 per week. After factoring in operating expense ($6,000), Profit: $300! 13 2. Exploit the Constraint : Find the Throughput World’s Best Solution How much additional profit can we make if market for P increases from 100 to 102; by 2 units? We need 2(15) = 30 more minutes of resource B. Therefore, we need to reduce 30 minutes of the time allocated to Q and allocate it to P. For each unit of Q we need 30 minutes of resource B. Therefore, we produce one unit less Q For each additional P we make $45, but $60 is lost for each unit less of Q. Therefore, if the market for P is 102 our profit will increase by 45(2)-60 = 30 14 Lessons Learned  Link Performance of each subsystem (Marketing, Finance,       Operations, etc) to the performance of the total system. Operating expenses – including human recourses - are fixed costs. Do not treat them as variable costs. Do not assign them to the units of products. Decision should promote a growth strategy. Throughput World: Profit Maximization. Limited only by our imaginations. Think globally not locally. There is one or at most few constraint(s) determines limiting a system to achieve its best. Just like the links of a chain, the processes within the enterprise work together to generate profit for the stakeholders. The chain is only as strong as its weakest link. Go and Exploit the Constraint– Find the best way to use the constraint and elevate it. 15 The 5 Step TOC Focusing Process Step 1: Step 2: Step 3: Step 4: Step 5: Identify the System’s Constraint(s) Determine how to Exploit the System’s Constraints Subordinate Everything Else to that Decision Elevate the System’s Constraints If a Constraint Was Broken in previous Steps, Go to Step 1 Performance of subsystems to be linked to the performance of the total system. The 5-Steps in a continuing Process. 16 In Case If You Need to Practice $90 / unit P: 110 units / week Q: D 5 min. D 10 min. Purchased Part $5 / unit $100 / unit 60 units / week C 10 min. C 5 min. B 25 min. A 15 min. B 10 min. A 10 min. RM1 $20 per unit RM2 $20 per unit RM3 $25 per unit Time available at each work center: 2,400 minutes per week. Operating expenses per week: $6,000. All the resources cost the same. 17 1. Identify The Constraint(s) Product A P Q 15 10 B C 10 35 15 5 Contribution Margin: P($45), Q($55) 10 Market Demand: P(110), Q(60) D 5 Can we satisfy the demand? Resource requirements for 110 P’s and 60 Q’s:  Resource A: 110 (15) + 60 (10) = 2250 minutes  Resource B: 110(10) + 60(35) = 3200 minutes  Resource C: 110(15) + 60(5) = 1950 minutes  Resource D: 110(10) + 60(5) = 1400 minutes 18 2. Exploit the Constraint : Find the Throughput World’s Best Solution Resource B is Constrained - Bottleneck Product P Profit $ 45 Resource B needed (min) 10 Profit per min of Bottleneck 45/10 =4.5 Q 55 35 55/35 =1.6 Per unit of bottleneck Product P creates more profit than Product Q Produce as much as P, then Q 19 2. Exploit the Constraint : Find the World’s Best Solution to Throughput For 110 units of P, need 110 (10) = 1100 min. on B, leaving 1300 min. on B, for product Q. Each unit of Q requires 35 minutes on B. So, we can produce 1300/35 = 37.14 units of Q. We get 110(45) +37.14(55) = 6993 per week. After factoring in operating expense ($6,000), we make $993 profit. 20 2. Exploit the Constraint : Find the World’s Best Solution to Throughput  How much additional profit can we make if market for P increases from 110 to 111; by 1 unit.  We need 1(10) = 10 more minutes of resource B.  We need to subtract 10 min of the time allocated to Q and allocate it to P.  For each unit of Q we need 35 min of resource B.  Our Q production is reduced by 10/35 = 0.29 unit.  One unit increase in P generates $45. But $55 is lost for each unit reduction in Q. Therefore if market for P is 111 our profit will increase by 45(1)-55(0.29) = $29. 21