Kize Energy Bars

Kize Energy Bars Case Study Marketing Plan Chapter 16 presents the marketing plan, a cohesive strategy that combines marketing principles covered throughout the entire book. Brand Identity What is the current brand identity? How is this conveyed? Target Market What does the current target market appear to be? Product/Service What is the current product or service? Positioning Statement Write out what you think the company’s positioning Kize company wishes to portray it’s identity as mission, passion, and purpose to change lives for the better. Meaning their energy bars will provide the best nutrition that the customers need for their daily routine. With premium, truly healthy ingredients, deliciously combined for maximum nutrition & sustainable energy to fuel every customer’s best. The logo is just simple, accompanied by the message “Life Changing Bar” It has also have cool bright colors that capture the eye interest, and I like the color choice the first time I saw it. I think the current Target Marketting here is stable or stability. It’s an important segment if it is predictable in its purchasing ability and behavior. They don’t want to heavily invest in a segment only to suddenly lose sales from those consumers. With this healthy bar it is easy to target a broad variety of consumer’s of every age, especially gym goers and weigh watcher. As mentioned above they have healthy granola bars. Specifically their starter pack, which includes the have Almond butter chocolate sea salt bar, Peanut butter chocolate chip bar, Peanut butter bar, Chocolate brownie and cookie dough. Kize’s positioning statement is not an advertising copy. In fact, Kize does a great job of not allowing customers to see positioning their statements. It’s written in very small letters that makes its brand name log stand out. However, they still allow the customers to see statement is based on what you have researched. Use the positioning statement template in the textbook. all their great marketing content, ads, and assets that the positioning statement influences. Because positioning statements are not ad copy, they shouldn’t read like ads, this is literally a great success for this company.