Integrated Marketing Communications Part 3 | California State University, Northridge - Edubirdie

University:
California State University, Northridge
Course:
MKT 304 | Marketing Management
Academic year:

2021
Views:

124

Pages:

9
Author:

Prince Sampson

Determining the Advertising Schedule Continuo us Flighting Pulsing 6. Create Communication Creativity Creativity plays a should not major role overshadow in the the execution message stage The The type of execution medium style must determines match the the medium execution and Communications style objectives 7. Assess Impact Using Marketing Metrics Pretestin g Tracking Posttesting Integrated Marketing Communications Tools Advertising  Most visible element of IMC  Extremely effective at creating awareness and generating interest Personal Selling  Some products require the help of a salesperson  More expensive than other forms of promotion  Salespeople can add significant value, which makes the expense worth it Sales Promotions  Can be aimed at both end user consumers or channel members  Used in conjunction with other forms of IMC  Can be used for both shortterm and long-term objectives Direct Marketing Direct Marketing Characteristics • Targeted • Motivates an action • Is measurable • Provides information Direct marketers often use mobile devices to reach potential customers.

Related Documents

Integrated Marketing Communications Part 3

Integrated Marketing Communications Part 3 - Page 1

Integrated Marketing Communications Part 3 - Page 2

Integrated Marketing Communications Part 3 - Page 3

Integrated Marketing Communications Part 3 - Page 4

Integrated Marketing Communications Part 3 - Page 5

Integrated Marketing Communications Part 3 - Page 6

Integrated Marketing Communications Part 3 - Page 7

Integrated Marketing Communications Part 3 - Page 8

Integrated Marketing Communications Part 3 - Page 9

of 9

Recommended Documents

TOP DOCUMENT

Rural vs. Urban Markets: Consumer Behavior & Marketing

Rural vs. Urban Markets: Consumer Behavior & Marketing

California State University, Northridge MKT 304 | Marketing Management

Lecture Note

TOP DOCUMENT

Lecture Note: Marketing Fundamentals

Lecture Note: Marketing Fundamentals

California State University, Northridge MKT 304 | Marketing Management

Lecture Note

Kize Energy Bars

Kize Energy Bars

California State University, Northridge MKT 304 | Marketing Management

Study Guide

Value Chain of Starbucks

Value Chain of Starbucks

California State University, Northridge MKT 304 | Marketing Management

Study Guide

Developing New Market Offerings

Developing New Market Offerings

California State University, Northridge MKT 304 | Marketing Management

Lecture Note

Integrated Marketing Communications Part 2

Integrated Marketing Communications Part 2

California State University, Northridge MKT 304 | Marketing Management

Lecture Note

Marketing Fundamentals Midterm Answer Key Part 4

Marketing Fundamentals Midterm Answer Key Part 4

California State University, Northridge MKT 304 | Marketing Management

Answer Key

Marketing Fundamentals Midterm Answer Key Part 1

Marketing Fundamentals Midterm Answer Key Part 1

California State University, Northridge MKT 304 | Marketing Management

Answer Key

Marketing Fundamentals Midterm Answer Key Part 3

Marketing Fundamentals Midterm Answer Key Part 3

California State University, Northridge MKT 304 | Marketing Management

Answer Key

Integrated Marketing Communications Part 4

Integrated Marketing Communications Part 4

California State University, Northridge MKT 304 | Marketing Management

Lecture Note

Integrated Marketing Communications Part 1

Integrated Marketing Communications Part 1

California State University, Northridge MKT 304 | Marketing Management

Lecture Note

New Documents from this Course

Product Development and Life Cycle

Product Development and Life Cycle

California State University, Northridge MKT 304 | Marketing Management

Lecture Note

Competitive Advantage Analysis: Microsoft vs. Apple

Competitive Advantage Analysis: Microsoft vs. Apple

California State University, Northridge MKT 304 | Marketing Management

Lecture Note

Digital Economy Marketing: B2B & B2C Strategies and Tools

Digital Economy Marketing: B2B & B2C Strategies and Tools

California State University, Northridge MKT 304 | Marketing Management

Lecture Note

Analysis Presentation: Marketing Strategy For Agricultural Products

Analysis Presentation: Marketing Strategy For Agricultural Products

California State University, Northridge MKT 304 | Marketing Management

Assignment

Market and Physical Risks of Agricultural Products

Market and Physical Risks of Agricultural Products

California State University, Northridge MKT 304 | Marketing Management

Assignment