University:
University of Alberta
Course:
MARK 201 | Introduction to Marketing
Academic year:

2021
Views:

474

Pages:

1
Author:

Isabella Bolton

Question 4 3. Describe in detail 5 social media campaigns of any FMCG firms in India of your choice. Answer in 250 words Answer ShareTheLoad campaign for their detergent brand, Ariel. The campaign focused on challenging gender stereotypes and promoting the message of equal division of household chores between men and women. The campaign featured a heartwarming video that went viral and started conversations around gender equality. The campaign also included interactive social media posts and challenges for consumers to participate in. This campaign not only built brand awareness but also created a strong social impact. Useful Sources: 1) https://www.thehindubusinessline.com/companies/nestle-india-unveils-new-campaignfor-maggi/article8007993.ece 2) https://www.exchange4media.com/advertising-news/cadbury-takes-the-glow-to-socialmedia-unveils-the-cadburyglowcampaign-68442.html 3) https://brandequity.economictimes.indiatimes.com/news/marketing/amul-launchesnew-ice-cream-in-india-with-ice-cream-baba-social-media-campaign/68602770 4) https://www.afaqs.com/news/advertising/dabur-celebrates-life-with-its-new-hair-oillaunch 5) https://www.exchange4media.com/advertising-news/sharetheload-takes-the-internetby-storm-63911.html

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