University:
University of Alberta
Course:
MARK 201 | Introduction to Marketing
Academic year:

2021
Views:

458

Pages:

1
Author:

Isabella Bolton

Question 4 Refer to the following table and answer the following questions: a) Havmor b) Air-Wick c) Olay d) TWIX e) Ezy cr8 a) Head & Shoulders b) Knorr c) Corona d) Fem e) Royale by Asian Paints K to O a) Maggi b) Fanta c) Gillette d) Lipton e) Oral B a) Minute-Maid b) Durex c) Hellman’s d) Saffola e) Vatika a) Rin b) Engage c) Duracell d) B-Naturals e) Oreo a) Write the brand timeline and list all the products under the brand name. (Example. Maggi sauce under the brand name Maggi or Coke Zero under CocaCola) (250 words each; 250*4 = 1000 words) b) List one popular CSR campaign for each brand and explain reasons for the success of that campaign. (100 words each; 100*3 = 300 words) Answer sharethegoodness campaign to promote diversity and inclusivity in hair care. This campaign not only received positive feedback but also showed the brand's commitment towards creating a more inclusive society. b) Knorr: Knorr is a food and beverage brand, owned by Unilever. It was first introduced in Germany in 1838 and has since then expanded globally, offering a range of products like soups, noodles, pasta, sauces, stocks, and seasonings.

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