University:
Cambridge College
Course:
MGM 250W | Business Ethics
Academic year:

2023
Views:

408

Pages:

2
Author:

Aria Houston

Name: Aria Houston Date: 2023 WF MKT Lap 2 Razzle Dazzle POSTTEST 1. The end result of promotion is that information about goods, services, images, or ideas will be a. gathered. c. organized. b. researched. d. communicated. 2. Businesses receive positive feedback about the effectiveness of their promotional messages when consumers (5 points) a. buy their products. c. visit their competitors. b. ask specific questions. d. see their advertisements. 3. Special interest groups often use promotion to (5 points) a. sell products. c. market services. b. communicate ideas. d. publicize images. 4. A characteristic of effective promotion is that it should be __________ to the intended audience. a. unrelated c. relevant b. restricted d. unappealing 5. The way in which the promotional message is communicated should be (5 points) a. the same in each case. c. different each time. b. selected by the market. d. suited to the product. 6. A business’s promotion can present facts in a creative way, but it must remain a. honest. c. literal. b. competitive. d. positive. 7. To be effective, promotional messages need to be (5 points) a. repeated frequently. c. used sparingly. b. rewritten frequently. d. hard to remember. 8. Promotional messages should __________ the company’s other promotional messages. a. be exactly the same as c. conflict with b. coordinate with d. be different from 9. The way that business benefits directly from promotion is through (5 points) a. decreased competition. c. increased sales. b. better informed consumers. d. increased job opportunities. 10. When a company uses promotion so customers will perceive it in a certain way, it is strengthening its a. workforce. c. position. b. competition. d. profits. 11. A long-range benefit that a business may derive from promoting its company image is a. new customers. c. immediate sales. b. customer loyalty. d. reduced expenses. 12. Promotion benefits customers by making them (5 points) a. more informed. c. feel entertained. b. less informed. d. buy products they don’t need. 13. Which of the following is a way that promotion benefits society and the economy: a. Increases prices c. Adds value b. Builds inventory d. Creates jobs 14. Which of the following factors is most important for marketers to consider when planning promotions? a. Job titles c. Music b. Costs d. Colors 15. Information on the back of a product label, such as money-back guarantee information, is intended to __________ the customer. (5 points) a. remind c. inform b. persuade d. protect 16. Promotions that educate customers are especially important for __________ products. a. new c. competitive b. old d. noncompetitive 17. A promotion is considered to be successful if prospective customers are __________ to buy the product. a. required c. pressured b. permitted d. persuaded 18. Promotions that convince customers to buy are especially important for __________ products. a. new c. competitive b. old `d. noncompetitive 19. Promotions that convince customers to buy often use incentives such as (5 points) a. press releases. c. product demonstrations. b. coupons. d. advertisements. 20. One of the purposes of promotion is to __________ consumers about the existence of a company or a product. (5 points) a. caution c. warn b. reassure d. remind

Description

Related Documents

Free up your schedule!

Take 5 seconds to unlock