MKT 120 | Principles of Marketing

  • Central Piedmont Community College
  • 18 documents

Get a solid foundation in marketing with these detailed study notes for MKT 120! Covering fundamental topics such as consumer behavior, market research, and the marketing mix, these materials will help you understand key marketing principles. The lecture notes present the concepts in a clear, organized manner to ensure you grasp the essential strategies. Assignments encourage critical thinking and enhance your learning of core marketing ideas. The study guides break down complex topics, preparing you for assessments. Plus, answer keys are available for you to verify your knowledge and improve your grasp of marketing techniques.

Explore all documents for MKT 120 | Principles of Marketing

Marketing of Services
Marketing of Services
Central Piedmont Community College MKT 120 | Principles of Marketing

Lecture Note

The Advertising Campaigns
The Advertising Campaigns
Central Piedmont Community College MKT 120 | Principles of Marketing

Lecture Note

The Definition of Marketing
The Definition of Marketing
Central Piedmont Community College MKT 120 | Principles of Marketing

Lecture Note

Product Marketing VS Service Marketing
Product Marketing VS Service Marketing
Central Piedmont Community College MKT 120 | Principles of Marketing

Lecture Note

The Marketing Instruments
The Marketing Instruments
Central Piedmont Community College MKT 120 | Principles of Marketing

Lecture Note

The Life Cycle of a Product
The Life Cycle of a Product
Central Piedmont Community College MKT 120 | Principles of Marketing

Lecture Note

Show more