University:
Eastern Kentucky University
Course:
MKT 300 | Principles of Marketing
Academic year:

2022
Views:

307

Pages:

2
Author:

Marilyn James

3.03 Promotional Elements Analysis Examine each of the promotion examples in the ûrst column and identify them as one of the following terms: Advertising, Personal Selling, Publicity, Sales Promotion, Sponsorship or Guerrilla Marketing. Then, explain your reasoning in the ûnal column. Promotion Example Promotion Element Explanation 1.) Candy shop offering free samples to customers sales promotion they are offering free samples 2.) Movie preview aired prior to the showing of a feature ûlm advertising they are advertising a movie hoping you’ll go see it 3.) Jewelry store owner helping customer to select and purchase engagement ring personal selling store owner helping sell something 4.) ABC Coffee Shop presenting a summer concert series sponsorship the shop is presenting a concert 5.) Online product reviews written by actual customers publicity reviews by customers 6.) Representative from a medical-equipment company discussing his/her ûrm’s newest MRI machine with hospital personnel personal selling a representative trying to sell a MRI machine 7.) Television character eating Cheerios cereal and drinking Taster’s Choice coffee advertising character eating cheerios 8.) Customers buying one pair of shoes and getting a second pair free at a discount shoe store sales promotion getting a discount if you buy one thing 9.) Store clerk explaining the features and beneûts of a laptop computer to an interested customer personal selling store clerk trying to sell laptop 10.) Newspaper article describing a bank’s support of ûnancial literacy in schools publicity newspaper describing ûnancial literacy for everyone can see 11.) Car and truck wraps on a üoral shop’s delivery vehicles advertising everyone can see the truck/car as it passes down the road 12.) Home and Garden Television holding a sweepstakes to win the HGTV Dream Home publicity HGTV is trying to get more people to watch their channel so they do a give away 3.03 Promotional Elements Analysis 13.) Restaurant painting their logo with grafûti all over a city guerrilla marketing the restaurant is using grafûti to show everyone their logo so hopefully they will get more customers 14.) Rapper Drake performing on The Tonight Show to promote his latest album publicity Drake performing on The Tonight Show to try to help get more people to listen to his album