Google Ads Display

Google Ads Display NOTES Google Ads is built around three principles: relevance, control, and results. 1. It provides relevance by connecting advertisers with the right people at the right time. 2. It provides results by charging only when you get a click. 3. Provides control by giving advertisers control over the maximum they spend per month. Reaches over 90% of global internet users across millions of apps and websites. reengage with these visitors = drive action Performance, auctions, and user journey complexities are the key factors to keep in mind when choosing a bidding strategy for your campaign. Google Display Ads drives results every day for thousands of advertisers by Its real-time view of context and behavior across the web powers unique understandings of intent. The two ways to get your business goals fueled by Google Ads are to Get more of the right people to visit your website and Increase online, in-app, in-person, and over-the-phone sales. Google harnesses best-in-class intent signals to place ads against the most relevant content, driving your marketing results. Google Display ads helps you deliver relevant advertising as people browse the web. 3,000,000 websites and apps are available for Smart Display campaigns to run across. In-Market audiences influence consideration. (reaching new customers) In-Market audiences, Custom Intent audiences and Similar Audiences options are a good fit for “Influence consideration” as a marketing objective. Performance Planner optimizes the ad budget for maximum growth. The planner automatically forecasts about your current campaigns that how it will perform in the future. Using the performance targets feature after utilizing the Performance Planner is recommended. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track. Once you use Performance Planner to create a plan with the target date, campaigns, budget, target conversion volume, and target cost-per-acquisition (CPA) for upcoming periods, the tool will provide one of the recommendations below. Use Performance Planner on a monthly basis To react to ever-changing external factors. The two advantages of Performance Planner are that its forecasting is powered by billions of Google searches conducted each week and it leverages machine learning for forecasting. using the performance targets feature after utilizing the Performance Planner allows you to monitor targets set in the performance planner and to receive alerts and recommendations when a campaign is not on track The Performance Planner can recommend: Campaign-level Target CPA (costper-acquisition). Performance Planner can recommend your target CPA at the campaign level. It can help improve ROI so you can get more conversions within your target CPA. We recommend separating campaigns with different marketing goals into different Performance Planner plans. This will ensure that your spending isn’t reallocated between two different marketing goals. You should consider grouping campaigns by marketing objective or budget. An advertiser should consider using Performance Planner on a monthly basis because Auctions fluctuate all the time. Bids & Budgets Campaigns with different marketing objectives should be separated into different Performance Planner plans so that spend is not reallocated between two different marketing objectives. Process of using the Performance Planner: 1. to create a new budget plan to learn the best bids and budgets for your campaigns to drive incremental conversions. 2. to Explore further optimizations and forecast how you can grow your business with Google Ads. 3. is doing Review and implement changes prescribed by your Performance Planner plan. 1. Search Manual cost-per-click (CPC) or Enhanced CPC campaigns 2. Search Maximize Clicks or Maximize Conversions campaigns 3. Search Target CPA or Target return on ad spend (ROAS) campaigns A recommended average daily budget Build awareness = reaching a broad audience for products or services Display Ads in front of as many people as possible. Affinity audiences and Demographic targeting are the two targeting options might be suitable for the goal of building awareness. Demographic targeting enables you to show ads to users based on a combination of declared and inferred data. You can target based on age, gender, and parental status. Responsive Display Ads — Efficiency (1) Uploaded image ads — Control (2) Use device and location targeting to optimize a google ads campaign: Device targeting - allows you to reach customers on any device: desktops, tablets, and smartphones Location targeting allows ads to be served in the specific geographic locations you choose. Extended reach & Cost-effectiveness are why marketers use Responsive Display Ads. You opt for control rather than for efficiency when your ads must meet exact branding requirements. Responsive Display Ads will automatically create ads from your images, videos, headlines, logos, and descriptions. (headlines, logos, images, and videos) Responsive Display Ads runs in both native and non-native inventory. The one reason to use a responsive display ad for your campaign is to increase ad performance. Responsive Display Ads are built for performance, reach, and scale. Reach, simplicity and automation are provided by Responsive Display Ads. Size, appearance, and format adjusted to fit ad slot             Campaigns: Search Display Video          Shopping Google Ads shopping campaign shows images of products, advertise company’s online and local inventory of toys, and boost traffic to their website and local stores. App To advertise a business’s online and local inventory and boost website or store traffic. — Shopping campaign To increase engagement, app installs, and in-app actions (like signing up for a newsletter). — App campaign To increase exposure and reach audiences with specific interests across the web. — Display campaign The benefit a Google Display Ads campaign will provide is that it makes it possible to engage with valuable audiences quickly and often. AMPHTML – use these ads when your goal is to provide Safer and Faster ad experiences UPLOADED ADS (Image & AMPH TML) and Responsive Display ads are the two main ad formats used in a Standard Display campaign Automated targeting is the one automation model that Smart Display campaigns provides that might help to create a more automated approach to managing campaigns. Maximizing clicks is a bidding strategy that has the potential to drive customers to your website for a set cost. Google Ads gives you control over your budget.   Benefits of Responsive Display Ads They automatically create ads that serve all ad slot sizes You can upload your own creative assets. Size, appearance, and format adjusted to fit the ad slot, when a Responsive Display Ad is automatically assembled. Affinity audiences With Affinity audiences, you can reach TV-like audiences based on a holistic picture of their lifestyles, interests, and passions. She can choose from over 100 segments based on online behavior. Affinity audiences in order to achieve marketing goal of creating awareness. Use Custom Affinity Audience to target the NICHE market. Conversion-focused bidding strategy to maximize specific user actions after the click. Maximize clicks automated bidding strategy to drive as many potential customers to her website as possible in a set budget. Maximize clicks sets bids to try to get you as many clicks as possible within a target spend amount that you choose. A revenue-focused bidding strategy will see a specified return-on-investment for his monthly ad spend. Choose a Revenue-Focused bidding strategy if you’re tracking the revenue or value associated with your conversions and want to maximize it at a specific return on ad spend target. Google Display Ads drive marketing results by allowing them to run ads and connect with audiences through Gmail, YouTube, and millions of other websites. Increasing scale of business ads can appear on websites relevant to product, and therefore connect to potential   Business Goals Boost your conversions by connecting you to people in the moments that matter Help you reach a wider audience and maximize exposure. , g p y Target impression share – makes sure a minimum number of impressions were reached Target impression share is a Smart Bidding strategy that automatically sets bids with the goal of showing your ad on the absolute top of the page, on the top of the page. Target impression share is available either as a standard strategy in a single campaign or as a portfolio strategy across multiple campaigns. Raise awareness of brand and build campaigns focused on branded terms. Not have much time to devote to daily bid management, so decided to use automated bidding to lighten workload. If the campaign goal is visibility, the advertiser should choose Target Impression Share. Target impression share bidding automatically sets bids to help achieve your Impression Share goal across all campaigns using this strategy. While managing a successful Google Ads campaign, you should choose automated bidding. Setting the appropriate bid is a complex but essential challenge. Improves PERFORMANCE. Auction-time bidding and Machine learning are the two benefits of using automated bidding. You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. Time saving and Cross analysis are the two benefits of automated bidding. Automated bidding improves efficiency Sets the appropriate bid for each and every auction Saves time and marketing resources Integrates a large variety of signals to evaluate user intent User journey complexities, performance, and auctions are the factors that an advertiser consider when deciding on a bidding strategy. Given the dynamic nature of our auctions, the appropriate bid can often be a moving target that’s challenging to reach at scale when using manual bidding. Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding Automating your bid contribute to a successful Google Ads campaign. Because in the manual bidding, if you do not bid efficiently, you could miss valuable conversions. Smart Display campaign can be created with minimal input from advertisers. One of many benefits of Smart Display campaigns is that it can be created with minimal input from advertisers. You can create your campaign in minutes by providing just three inputs: budget, bid, and creative assets. Then, rely on multiple Google machine learning technologies to provide ongoing optimization of Smart Display Campaign. Budget amount and creative assets. Standard Display campaigns over Smart Display campaigns if someone wants full control over all aspects of their Display campaigns. Similar Audiences finds users that are similar to an original remarketing list or other uploaded compatible lists. It finds users that are similar in profile based on their recent browsing and interests around different topics. Similar Audiences will find users who are similar to those on the Checkout Abandoners list. Dynamic remarketing of Google Display campaign to feature the same product viewed to potential customers who didn’t complete a purchase. Dynamic remarketing option helps achieve the goal of reaching audiences who looked at products on her website, with new ads for those exact products. A pre-uploaded feed in place to create dynamically generated display ads within a Dynamic Remarketing campaign. An investment of $9,600 to generate 1,600 conversions with a CPA of $6.      Responsive Display Ads: values performance over everything else AMPHTML ads: create safer ads and reduce the risk of malware Responsive Display Ads: reduce overhead for managing ad portfolios within ad groups and campaigns Image ads: the most freedom (creative control) to decide how best to combine different images, text, and logos ----faster ads, that are lighter in load