University:
Fairleigh Dickinson University
Course:
MKTG3344 | Marketing Research
Academic year:

2020
Views:

311

Pages:

2
Author:

Kaiden Murphy

Marketing Metrics and KPI Marketing Metrics are measurable values used by marketing teams to demonstrate the effectiveness of campaigns across all marketing channels. Having measurable marketing metrics and KPIs set up can help your business reach targets month-over-month. The top metrics for modern marketing teams: o Marketing Qualified Leads (MQL) o Sales Qualified Leads (SQL) o Funnel Conversion Rates o Brand awareness o Customer engagement o Marketing spend per customer o Return on marketing investment o Lifetime value of a customer (LTV) o Customer acquisition cost (CAC) o Customer retention Types of Marketing Metrics Marketing departments operate across multiple channels. From social media, to email marketing, to lead generation, your digital marketing strategy will include a number of activities It’s important for marketing teams to actively track progress and performance in real-time with the right marketing metrics. When choosing the right marketing metrics, you should keep in mind which channel you are using and who will be using the data to make business decisions. The types of metrics you want to track will vary for different marketing roles. Executives will want to see an overview for every marketing channel, while managers will want to dive into the metrics for a deeper understanding of day-to-day performance.

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