Marketing Information System

Marketing Information System A marketing information system (MKIS) provides information related to a company's marketing activities.An MKIS consists of a combination of input and output subsystems connected by a database. Output Subsystems each output subsystem provides information about important elements in the marketing mix.The marketing mix consists of 4 main elements that are managed by management in order to meet customer needs at a profit.The mix consists of : 1. The product subsystem provides information about the company's products. 2. The place subsystem provides information about the company's distribution network 3. The promotion subsystem provides information about the company's advertising and personal selling activities. 4. The price subsystem helps managers make pricing decisions. In addition, there is still a fifth subsystem 5. The integrated-mix subsystem allows managers to develop strategies that consider the combined influence of the above elements. Each of the output subsystems consists of programmes contained in software collections that enable users to obtain information in the form of regular and specialised reports, results from mathematical simulations, electronic communications, and knowledge-based system advice. Database The data used by the output sub-system comes from 3 input sub-systems The output subsystem of the information processing system collects data from internal and environmental sources and enters it into the database. The marketing research subsystem also collects internal and environmental data by conducting specialised studies. The marketing intelligence subsystem collects environmental data that serves to keep management informed about the activities of the company's competitors and customers as well as other elements that may affect marketing operations. Human Resource Information System It provides information to all company managers related to the company's human resources. Manufacturing Information System Or what is called (manufacturing informatiojn system) provides information to all company managers relating to the company's manufacturing operations. Financial Information System Provides information to all managers of the company relating to the company's activities. Executive information system (EIS) Is a system that provides information to higher-level managers on the overall performance of the company. CUSTOMER RELATIONSHIP MANAGEMENT DATA WAREHOUSING Data warehousing has been given to describe data storage that has the following characteristics: - Large storage capacity - Data is accumulated by adding new records, rather than being kept up-to-date by updating existing records with new information. - Data can be retrieved easily - Data is used entirely for decision-making, and is not used in the day-to-day operations of the company DATA WAREHOUSING SYSTEM The data warhouse is the main part of data warehousing that enters data into the warehouse, converts its contents into information, and provides the information to users.