University:
Fairleigh Dickinson University
Course:
MKTG3344 | Marketing Research
Academic year:

2020
Views:

164

Pages:

5
Author:

Trevon Bernard

Attempt History ! Correct answers are hidden. Score for this quiz: 9 out of 10 * Question 1 All of the following are key objectives of SMM EXCEPT: ! brand development. 1 / 1 pts Question 2 Not yet graded / 1 pts What is the primary reason why social media marketing efforts fail?! Your Answer: The primary reason why social media marketing efforts fail is the lack of a good plan. Question 3 1 / 1 pts The most popular uses for social media are brand awareness and building brand preference.! True Question 4 What can be learned from listening includes all of these EXCEPT: 1 / 1 pts all of these are correct. Question 5 1 / 1 pts When developing social media strategies, it is important that companies: make sure to adapt them to their individual strengths, weaknesses, opportunities, and threats. Question 6 1 / 1 pts It is very important for brands looking to engage in social media to focus on broadcasting and promoting their message on these channels at every opportunity. False Question 7 1 / 1 pts Some of a brand's most passionate advocates can start off as disgruntled customers.! True Question 8 1 / 1 pts Which of the following is not part of the social media marketing planning cycle?! !Driving traffic Question 9 A "call to action" can be defined as: 1 / 1 pts the action you want someone to take at each stage of your marketing campaign. Question 10 1 / 1 pts Which of the 8 C's refer to understanding the etiquette, nuances and spoken or unspoken rules of a particular social media platform?! Comprehend! Quiz Score: 9 out of 10

Reasons for Social Media Marketing Failure

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