AquaFlask

AquaFlask Growth and Decline Pattern AquaFlask gained popularity because of its newest range of patterns and colors and TikTok. It is now becoming famous as the trend of buying water bottles to use in public places. AquaFlask is easy to buy, so that people can get them online or at the nearby mall. The price range is also one of the reasons that many people buy these products, as the flasks range from P550 to P990. As the trend of HydroFlask, many people try to buy a similar product but at a lower price, as the AquaFlask is three times cheaper. With its price, AquaFlask is more affordable for people who wants a water bottle that is at a more reasonable price but has the same feature as the expensive ones. AquaFlask is made in China and distributed in Los Angeles, CA. When the company first started, it was not that famous as the company was made in the USA, but it’s being sold in the Philippines. Water bottles such as AquaFlask were so not popular because Filipinos believed in their Termos tumbler, which has the same feature as AquaFlask but is bigger. SWOT Analysis Strengths Quality The products have been designed with double-wall insulation and Thermos Guard Technology. It keeps cold water cold for 24 hours and hot water hot for 8 hours. The double wall structure prevents condensation while outside in humid weather conditions. The bottle is easy to use and includes a leak-proof sipping cap. The powder coating makes it easy to grab and grip. Quick expansion The company allows resellers to buy their products and then sell them on social media and shopping platforms, such as Shopee, Lazada, TikTok, Facebook, etc. The company has a wholesale promo for resellers with discounts & exclusive promos. Good fit for customers' needs Due to the pandemic, many people have become health conscious, and because of that, they choose to drink a lot of water in their homes or public places. AquaFlask is easy to carry, so it’s easy to bring out. It also keeps cold water cold for 24 hours and hot water hot for 8 hours when in use. Weakness Lack of information The company site doesn’t have much content but only about its products. The missing pieces of information are the company’s history, sales chart, production information, etc. There is only a little information about the AquaFlask company on google when research. Lack of Marketing Strategy The company doesn’t have a marketing strategy for selling its products. Their products suddenly become famous because of the resellers they have; they are the ones who try to advertise the products for customers to buy from them. Lack of Physical Consumers Because AquaFlask has only a few in-store shops, they cannot attract physical customers. They only have small stands in the mall that many people don’t know about. Opportunities Low Price Due to its cheap products, many people buy from this company as a substitute for buying from expensive companies with the same products with the same use. With its price, buying a highquality water bottle with a 22oz drink capacity, it’s a catch for many people. Online businesses are dominating the market. Online shopping is now convenient for most people as they can buy stuff online without going to in-store shops. AquaFlask allows resellers to sell their products online or in-store if they want, but most resellers choose to sell online than selling in an in-store shop because of additional expenses when opening an in-store shop. Threats Strong existing competitors Due to the company having the same products as different companies, people choose to buy products from the company that many people believe, even if they have the identical product effect. TOWS Matrix S-O Strategies S1O1: Due to the products' good quality but low price, many people buy from AquaFlask as a substitute for buying in an expensive store. S3O2: Due to people having the convenience of buying online, they can now buy AquaFlask, which is a good fit for their needs. S-T Strategies S1T1: Due to the company having many strong competitors, the quality of the products is used to attract customers to buy from them. W-O Strategies W3O2: Due to AquaFlask having limited in-store shops, most of their income came from online shops as people choose to shop online as it is convenient. Customers can now buy online without having a hard time looking for a store at the mall to buy from. W-T Strategies Competitive Situation AquaFlask is a direct competition business, which means that there are two or more companies that offer the same products for the same target market. Due to HydroFlask becoming famous during this pandemic, AquaFlask has also become famous as people want to buy a substitute for HydroFlask but at a lower price which is AquaFlask. They both have the same products with the same features. As of 2022 in the Philippines, AquaFlask became one of thirteen water bottles that became famous during this pandemic as all of them have identical product use from different companies. Social and Technological Trends are one of AquaFlask’s competitive situations, which means that businesses change because of technology and trends in people. Due to TikTok, the trend of using water bottles now at home or in public became a trend to aim not to use plastic cups. Since one person uses it so then, many people follow the trend. Due to the trends, many companies try to release similar products to increase their company’s income.