University:
Franklin University
Course:
BUSA-605 | Business Analytics Strategy
Academic year:

2022
Views:

326

Pages:

2
Author:

Elisa Morris

The Nature of Fashion Key Concepts ● Marketing and merchandising in the fashion business ● The stages of the fashion cycle ● The intangibles of fashion The Terminology of Fashion ● Fashion ○ that which characterizes or distinguishes the habits, manners, and dress of a period or group ● Style ○ distinctive appearance and combination of unique features that creates a look that is acceptable at the time by a majority of a group ● Taste ○ prevailing opinion of what is or is not appropriate for a particular occasion ● Design ○ A particular or individual interpretation, version or treatment of a style. ● Trend ○ first signal of change in general direction or movement ● Classic ○ A look that remains in fashion for a long time ○ sImple design that satisfies basic needs ○ Ex. Little black dress ● Fad Styles ○ A look that swiftly becomes popular, is widely accepted, and then rapidly disappears ○ Opposite of a classic ○ Has a prevalent feature or detail ● Trend ○ A general direction or movement ○ Ex. if you read in a fashion magazine that there is a trend towards shorter skirt, that means that many designers are showing this trend ● Silhouette ○ Is the overall outline of a costume ○ Including - straight, tubular, bustle, slim, rectangle, etc ● Texture ○ The is the look and feel of a material ● Color ○ Color has a different meaning in different societies ○ Designers color palettes change every season The Fashion Cycle Innovation Stages ● Introduction ○ Fashion innovators purchase from the retailers who “lead” fashion ● Rise ○ Fashion leaders purchase from traditional retailers in their “better” departments Culmination Stages ● Acceleration ○ Fashion purchase from traditional retailers in “moderate priced” departments ● Mass Acceptance ○ Fashion followers purchase from mass merchants Decline Stages ● Decline ○ Fashion follower may purchase a few items at greatly reduced prices from discounters ● Obsolescence ○ No one is buying! Can't even give it away