Supply Chain Channel Mgmt Omnichannel SB Assignment

Supply Chain Channel Mgmt Omnichannel SB Assignment SB Assignment 1. Another term for marketing channel management is ______ management. supply chain 2. Manufacturers make products and sell them to ______, who resell the 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. merchandise to retailers. Wholesalers In a simple economy, the most direct supply chain would be ______. manufacturer to consumer A ______ center is a facility where goods are received, stored, and shipped to company stores. Distribution Which statement about marketing channels is true? 1. A marketing channel may be a combination of a direct channel and an indirect channel. The integration of suppliers, manufacturers, warehouses, stores, and transportation intermediaries is called ______ management. 1. marketing channel management Which of the following intermediaries are included in indirect marketing channels? 1. Merchandise Wholesaler and Retailer Franchisors agree to operate outlets in accordance with procedures prescribed by its franchisees. 1. False Business relationships in supply chains ______. 1. are based on meeting each other's needs The best way to avoid vertical channel conflict is to ______. 1. ensure that communication between channel partners is honest and open A large grocery store chain insists that its suppliers stop packaging their bagels in plastic wrap, and they comply. This is an example of ______. 1. power within a marketing channel Which vertical marketing system gives complete power to the parent company? 1. corporate 13. In a ______, members of the channel pursue their own goals and maximize their own profits, regardless of the effect on other channel members. 1. conventional marketing channel 14. Generally, relationships in supply chains exist because the parties ______. 1. want or need something from one another 15. With its reward power, Walmart offers rewards, often a monetary incentive, if 16. 17. 18. 19. 20. 21. 22. 23. the wholesalers or manufacturers do what Walmart wants them to do. For example, it might promise to purchase larger quantities if Brown Betty Dessert Boutique will lower its wholesale price. In the management of market channels, a strategic relationship is also known as a(n) ______. 1. partnering relationship Which of the following is an example of power being exerted within a marketing channel? 1. Although all companies in the channel are independent, one large retailer controls what a small supplier can do. A marketing channel in which multiple segments are owned by the parent company is known as a(n) ______. 1. corporate vertical marketing system In a ______ relationship, the supply chain members are partners who intend to maintain the relationship for quite some time and invest in ventures that will be profitable for all involved. 1. strategic When supply chain members realize that their goals and success are linked to others on the same team, they develop deeper long-term ______. 1. relationships Which of the following are standard marketing channels through which information flows? (Choose every correct answer.) 1. from customers to stores 2. from stores to distribution centers 3. from manufacturers to distribution centers The first flow of information (Flow 1) in a supply chain occurs from ______. 1. customer to store Which of the following factors that cause fulfillment centers to operate a little differently when processing online orders as opposed to processing orders shipped to stores? (Check all that apply.) 1. orders are sent out in relatively small quantities 2. orders arrive from customers one at a time 24. Manufacturers may offer discounts to retailers that run special promotions featuring the manufacturer's products. This is an example of ______ power. 1. reward 25. What is the first decision to be made when considering merchandise flow? 1. where the merchandise will go 26. Which of the following describes deep, long-term relationships between 27. 28. 29. 30. 31. 32. 33. 34. supply chain members that are based on mutual benefits? 1. interdependence When a customer purchases merchandise, it triggers a flow of information that will eventually reach which elements of the supply chain? (Choose every correct answer.) 1. product manufacturers 2. suppliers of raw materials 3. distribution centers Merchandise is marked with a black-and-white series of lines to indicate the item's manufacturer, description, packaging, and promotions. These lines are called the ______. 1. universal product code (UPC) Using demand notifications to notify sales associates who can physically pull an item from store shelves and verify its availability is part of ________ task management. 1. mobile Place in order, from the first to the last, the entities that possess merchandise in the basic merchandise flow process for a retailer. 1. manufacturer-distribution center-store-customer Which of the following is true of the Internet channel compared to the store and catalog channels? 1. It helps retailer offer a variety of products One advantage of using the ______ channel over the ______ channel is the much higher probability of having a deeper assortment of merchandise available. 1. internet, 2. retail When customer service or product offerings are individually tailored to the consumer shopping on an Internet channel, they are said to be ______. 1. personalized Which of the following describes the use of a wireless network and portable devices that receive demand notifications to provide a speedy response? 1. mobile task management 35. To determine how much integration is best, each retailer must address issues such as which of the following? 1. Brand Image 2. Integrated CRM 3. Supply chain 4. Pricing 36. Which of the following does an integrated CRM facilitate? (Select all that apply.) 1. Handling customer complaints 2. Expediting returns 3. targeting future promotions 37. Amazon.com is an Internet channel that consumers use to purchase a wide 38. 39. 40. 41. 42. 43. 44. variety of products. Which of the following aspects of Amazon.com are advantages it has over the store channel? (Choose every correct answer.) 1. Greater ability to collect information about consumer shopping behavior 2. greater selection of products 3. greater personalized information It is very important for the retailer to provide a consistent ______ across all channels. 1. brand image Which of the following are advantages that online shopping has over traditional store channels? 1. broader selection Personalization is a major benefit to using the Internet channel and refers to the ability to tailor the information for each customer economically. In omnichannel marketing, customers expect ______ consistency for the same SKU across channels. 1. pricing Because each of the channels is somewhat ______, a critical decision facing multichannel retailers is the degree to which they should or are able to integrate the operations of the channels. 1. different Omnichannel retailers ______ provide an integrated shopping experience across all their channels. 1. struggle Effective omnichannel operations need a(n) ______, which consists of a centralized customer data warehouse that houses a complete history of each customer's interaction with the retailer. 1. integrated CRM system 45. True or false: Omnichannel retailers price items the same regardless of channel. 1. False. Different channels may have different prices in order to remain competitive. 46. Which of the following is true of the supply chain of an omnichannel retailer? 1. it often includes multiple distribution centers