University:
Johns Hopkins University
Course:
ME.250.699. | Medicine Elective
Academic year:

2023
Views:

92

Pages:

2
Author:

Yasin N.

HEALTH CARE COMMUNICATION. Dejenition health communication :- Ratzan et al. (1994, P.361) deyine health communication Ous; IIM ✓ "The one and technique of injorming. ingluencing and institutional important motivading individuals, IIP and public audiences about thealth in ues. Its scope includes dis Prevention, health promotion, health care policy, businen, as well as lje and community" enhemcement 9 the quality of health g individuals within the • The Society Jon Health Communication (2017) dejines health communication as Jield of Study and a multidisciplinary proactice that applies communication evidence, strategy, thesery and creativity to promote behamiouss, policies and Practices that advance the health and well-being people and populations" Health Communication & PH. • Communicating relevant, accurate and timely health information to at risk populations is a critical jactes for poromoting publie healto, machiny the study 9 communication interest a perimony crea jor puble health scholens. • Inejjective publi health communication com reed to serious Societal health problems, such on the Joulure to effectively * wam imminent health arisks. groups about 0 Effective public health communication, such as development 9 persuasive campaigne to encourey adoption g health behaviors, is a major goalg public healtb The hamidisciplinary nenus blw comm" & Pu has helped to enpond & regine theories, methods. and applications for both disciplines • The dyjusion & innovation model which har a long history and in comm' research, hau been adop entended for directing the "development & implementation 9. Lange - seale per communication interventions, especially in the anes communication. g developme • The givering dependence on the we y HP Campaigns as a 1 shastegy for PH Intervention has pamed the way jos developing actin Collaboratione blw pH and health comm" scholars