University:
Texas State University
Course:
MC 1301 | Introduction to Mass Communication
Academic year:

2023
Views:

125

Pages:

2
Author:

Maverick Martin

Chapter Two Quiz 1. Which branch of philosophy is a basis for the interpretative approach? A. Behaviorism B. Socialism C. Humanism D. Socioculturalism 2. Researchers who investigate cultures differences from their own often use the _________ method to gather information. A. Statistical B. Ethnographic C. Content analysis D. Rhetorical 3. The analysis of popular culture texts is common within the ________ approach to human information. A. Critical 4. A _______ method of research would be used to answer the question, Òhow many?Ó A. Quantitative 5. The interpretive approach to communication emphasizes the _______ of human behavior. A. Credibility B. Creativity C. Predictability D. Humanity 6. When researchers observe subjects in everyday, real-life situations, it is an example of a _______ setting. A. Laboratory B. Behavioristic C. Naturalistic D. Linear 7. The belief systems behind the various approaches to studying human communication are known in general as _______. A. Paradigms B. Theories C. Methods D. Interpretations 8. A(n) ______ scholar explores communication with the ultimate goal of changing society. A. Critical B. Post modern C. Social scientific D. Interpretive 9. The ______ approach generally endorses the idea that reality is external to individuals and no one can predict future behavior based on observations of past behavior. A. Social science B. Interpretative C. Critical D. Rhetorical 10. As the text notes, scholars develop ______ in an attempt to explain why people communicate as they do. A. Readings B. Paradigms C. Theories D. Methods