Exploring Significant Correlations Customer Satisfaction vs. Switching Barriers

Exploring Significant Correlations: Customer Satisfaction vs. Switching Barriers RESPONDENT'S ANSWER RESPONSE RESPONDEN TS' RESPONSES ITEM NO 1 STRONG LY DISAGRE E ONCE F % 1 1.1 DISAGR EE DISAGR EE F % F % 3 3.3 6 6.7 AGREE ABSOLUTE LY AGREE F % F 4 48. 36 4 9 2 1 1.1 3 3.3 14 15.6 4 50 27 5 3 2 2.2 1 1.1 16 17.8 4 53. 23 8 3 4 2 2.2 0 0 19 21.1 4 47. 26 3 8 5 1 1.1 3 3.3 12 13.3 6 66. 14 0 7 6 1 1.1 1 1.1 25 27.8 3 37. 29 4 8 7 0 0 3 3.3 16 17.8 5 55. 21 0 6 8 1 1.1 6 6.7 21 23.3 3 36. 29 3 7 9 3 3.3 5 5.6 15 16.7 4 50 22 5 10 0 0 4 4.4 14 15.6 5 58. 19 3 9 11 2 2.2 2 2.2 17 18.9 4 47. 26 3 8 12 0 0 3 3.3 14 15.6 5 63. 16 7 3 13 1 1.1 4 4.4 20 22.2 4 47. 22 3 8 14 0 0 0 0 15 16.7 5 55. 26 0 6 • It can be seen from the table above that the average answer of respondents agrees, because the influence of brand image (BD) and customer satisfaction (CS) on switching barriers (SB) at Pt. XYZ Reached 60% agree to use the product 2) Correlation Correlations Brand Image % 40 30 25.6 28.9 15.6 32.2 23.3 32.2 24.4 21.1 28.9 17.8 24.4 27.8 BI1 BI1Pearson Correlation BI2 BI2 Pearson Correlation Sig. (2-tailed) N B3 Pearson Correlation Sig. (2-tailed) N B4 Pearson Correlation Sig. (2-tailed) N B4 ** .409** .026 .000 .000 90 90 90 90 .235* 1 .457** .480** .000 .000 1 Sig. (2-tailed) N B3 * .235 .026 .424 90 90 90 90 .424** .457** 1 .436** .000 .000 90 90 90 90 .409** .480** .436** 1 .000 .000 .000 90 90 90 .000 90 • In the correlation output results, it can be seen that Brand Image has a significant and very strong relationship. This can be seen from the Pearson correlation value (BI 2) of .235 * Value pearson correlation (BI 3) .424** and pearson correlation value (BI 4) .409**. Correlations CS1 CS2 CS1 Pearson Correlation CS2 Pearson Correlation Sig. (2-tailed) N CS3 Pearson Correlation Sig. (2-tailed) N CS4 Pearson Correlation CS4 .375** .460** .347** .000 .000 .001 90 90 90 90 .375** 1 .349** .335** .001 .001 1 Sig. (2-tailed) N CS3 .000 90 90 90 90 .460** .349** 1 .093 .000 .001 90 90 90 90 .347** .335** .093 1 .382 Sig. (2-tailed) .001 .001 .382 N 90 90 90 90 • In the correlation output results, it can be seen that customer satisfaction has a significant and very strong relationship. This can be seen from the pearson value correlation (CS 2) of .375** Pearson correlation value (CS 3) of .460** and Pearson correlation value (CS 4) of .347**. Correlations SB2 SB3 SB1 SB1 1 Pearson Correlation Sig. (2-tailed) N SB2 Pearson Correlation .198 Sig. (2-tailed) .061 N SB3 Pearson Correlation Sig. (2-tailed) N SB4 Pearson Correlation Sig. (2-tailed) .173 -.047 .144 .061 .175 .007 .102 .659 90 90 90 90 90 1 * ** ** -.061 90 .144 * .240 .285 .311 .022 .007 .003 .567 90 90 90 90 1 ** ** .021 .001 .000 .841 90 90 90 1 ** .085 .005 .423 .240 .175 .022 90 90 90 ** ** ** .285 .281 .334 .334 .413 .297 .007 .001 90 90 90 90 90 90 Pearson Correlation .173 ** ** ** 1 .079 Sig. (2-tailed) .102 .003 .000 .005 90 90 90 90 90 90 -.047 -.061 .021 .085 .079 1 .659 .567 .841 .423 .460 90 90 90 90 90 N SB6 SB6 .198 90 .281 SB5 ** .007 N SB5 90 SB4 Pearson Correlation Sig. (2-tailed) N .311 .413 .297 .460 • In the correlation output results, it can be seen that the switching barrier has a significant and very strong relationship. This can be seen from the pearson correlation value (SB 2) of .198** Pearson correlation value (SB 3) .144** and 90 pearson correlation value (SB 4) .281** Pearson correlation value (SB5) .173** Pearson correlation value (SB6) .-047** • In the correlation output results, it can be seen that customer satisfaction has a significant and very strong relationship. This can be seen from the Pearson value correlation (CS 2) of .375** Pearson correlation value (CS 3) of .460** and Pearson correlation value (CS 4) of .347**. • In the correlation output table, it can be seen that brand image and customer satisfaction have a significant and very strong relationship with switching barriers. This can be seen from the pearson correlation value of BI is 0.235, 0.424, 0.409. CS is 0.375, 0.460, 0.347 and SB is 0.198, 0.144, 0.281, 0.173, .047.