Linear Regression Model: Switching Barriers and Brand Image

University:
The University of Melbourne
Course:
ECON 90055 | Computational Economics
Academic year:

2021
Views:

221

Pages:

3
Author:

Berhasil D

Linear Regression Model: Predicting Switching Barriers with Brand Image Variables SB Frequency Valid Percent Valid Percent Cumulative Percent STRONGLY DISAGREE 3 3.3 3.3 3.3 DISAGREE 5 5.6 5.6 8.9 DISAGREE 15 16.7 16.7 25.6 AGREE 45 50.0 50.0 75.6 ABSOLUTELY AGREE 22 24.4 24.4 100.0 Total 90 100.0 100.0 • From this table, a discussion can be made, for example, in SWITCHING BARRIER 1 there are 45 respondents who are happy to use the products of PT.XYZ, which is 50%. SB Frequency Valid Percent Valid Percent Cumulative Percent DISAGREE 4 4.4 4.4 4.4 DISAGREE 14 15.6 15.6 20.0 AGREE 53 58.9 58.9 78.9 ABSOLUTELY AGREE 19 21.1 21.1 100.0 Total 90 100.0 100.0 • From this table, a discussion can be made, for example, on SWITCHING BARRIER 2, there are 53 respondents who are happy to use products from PT.XYZ, which is 58.9%. SB Frequency Valid Percent Valid Percent Cumulative Percent STRONGLY DISAGREE DISAGREE 2 2.2 2.2 2.2 2 2.2 2.2 4.4 DISAGREE 17 18.9 18.9 23.3 AGREE 43 47.8 47.8 71.1 ABSOLUTELY AGREE 26 28.9 28.9 100.0 Total 90 100.0 100.0 • From this table, a discussion can be made, for example, on SWITCHING BARRIER 3 there are 43 respondents who are happy to use the products of PT.XYZ, OR 47.8%. SB Frequency Valid Percent Valid Percent Cumulative Percent DISAGREE 3 3.3 3.3 3.3 DISAGREE 14 15.6 15.6 18.9 AGREE 57 63.3 63.3 82.2 ABSOLUTELY AGREE 16 17.8 17.8 100.0 Total 90 100.0 100.0 • From this table, a discussion can be made, for example, on SWITCHING BARRIER 4, there are 57 respondents who are happy to use the products of PT.XYZ, which is 63.3%. SB Valid Cumulative Frequency Percent Percent Percent Valid STRONGLY DISAGREE DISAGREE 1 1.1 1.1 1.1 4 4.4 4.4 5.6 DISAGREE 20 22.2 22.2 27.8 AGREE 43 47.8 47.8 75.6 ABSOLUTELY AGREE 22 24.4 24.4 100.0 Total 90 100.0 100.0 • From this table, a discussion can be made, for example, on SWITCHING BARRIER 5, there are 43 respondents who are happy to use products from PT.XYZ, YES, 47.8%. SB Frequency Percent Valid Percent Cumulative Percent Valid DISAGREE 15 16.7 16.7 16.7 AGREE 50 55.6 55.6 72.2 VERY AGREE 25 27.8 27.8 Total 90 100.0 100.0 100.0 • From this table, a discussion can be made, for example, on SWITCHING BARRIER 6 there are 50 respondents who are happy to use the products of PT.XYZ, which is 55.6%.