Promoting The Creative Industries Through Collective Management Of Rights: Reflections On The Future, Lessons From The Past Presented by: Gadi Oron, Director General, CISAC Date: July 2020 The Creative Industries - Consumers - Music - Film - TV - Performing arts - Design - Visual arts - Photography - Gaming - Architecture - Fashion - Global CCI markets • - US$2,250b Global CCI employment • 29.5 million Collective Management Of Rights - Started over 200 years ago - Common interest of creators in working together - Stronger position - Economies of scale - Reduced administrative costs - Allows creators to focus on their art - Serves society's interest in continued creative activity and therefore, contribution to culture and the economy Cooperation Data - New technologies change the industry Some Things Are Different Now... - - Cooperation • Relationships within the industry are changing • Incentives to cooperate are diminishing Data • Data is increasing in importance • Incentives to share it are diminishing Collective Management Of Authors Rights - How societies serve creators - CREATORS • Training and awareness • Licensing all uses of works • Negotiating the best rates • Royalty collections • Litigation • Royalty distributions • Technology • Worldwide network • Lobbying for legislation • Cultural and social funds Global Figures: Authors' Royalties - 2018 GLOBAL COLLECTIONS (EUR billion) • - 2018 GROWTH • - €1.64 bn 2018 DIGITAL INCOME GROWTH • - +25.4% 2018 DIGITAL COLLECTIONS (EUR billion) • - +0.9% GROWTH SINCE 2014 • - €9.65bn +29.0% DIGITAL SHARE OF TOTAL COLLECTIONS • 17.0% Competition - Attracting rightsholders - Issuing licenses - Between traditional non-profit entities - Between traditional non-profit entities and for-profit entities - With user platforms who seek direct relationship with rightsholders Structural Changes - Dynamic of competition - Policies and regulation to encourage competition among collective management entities - Reduced incentives to work collectively - Negative impact on culture in the long-term Importance Of Data - Good data = competitive advantage - Who owns? - What was used? - How much? - Where from? - How did you react? - Did your mood change? - What did you do next? Concluding Remarks - The creative industries have always adapted to new technologies - The main challenge throughout history has not been about adjusting to new technologies, but dealing with the "new intermediaries" who emerged following the arrival of new technologies - An imbalance of power between creators and those who provide access to creative works has always existed - Cooperation and exchange of data through collective management have always played a key role in addressing this imbalance and thus, supporting creators, creative activity and culture