Wardrobe Services Marketplace: Monetizing And Measuring Impact Of Care, Repair, Clean, Rent, Resell And Recycling Enabling Brands To Become Circular Brand Headaches 1. How do we measure garments “Environmental Impact?” 2. What regulatory requirements? 3. What are Digital IDs and Digital Product Passports? 4. Do we need tracing technology? 5. How do we communicate care products recommendations? 6. New Revenue Streams? 7. Should we offer repair services? 8. How do we encourage customers to recycle? 9. Can rental market make us money? 10. How do we choose take back and resell scheme? Brands With Cicon 1. Quantified Environmental Impact cradle-to-grave 2. Compliant Digital Product Passports for each SKU 3. Matched local eco care products 4. Price-matched local repair service 5. Peer-to-peer local rental market 6. Price-matched Resell service 7. Matched local recycling depots 8. 5 managed post-purchase revenue streams 9. Traced post-purchased activity 10. Regulation explained & actioned Fashion Industry Is In Trouble Brand/Retailer Is going through the storm, facing: 1. Potential fines for noncompliance with BU Green Deal regulation (10% of the turnover). EU will require consumer products to have Digital IDs form 2026, which report impact, repairability and end of life options. 2. Investors pressure to reduce their environmental and social impact. Top 100 banks require ESG deliverables to loan companies money. 3. Reduced customers' spending in the challenging market. Competition is fierce, resell platforms win new consumers, inflation hinders spending. Consumer Wants to be more sustainable, but fails to invest time in suitable wardrobe management services. 1. 1 hour to arrange dry cleaning of clothes or professional shoes cleaning. Cut off labels increase the chance of ruining products. 2. 1 hour to arrange a repair. Garments are not made to last. Consumers end up donating or throw away clothes/shoes. 3. 4 hours to resell without guarantees: upload, research price, manage inquiries, reduce price, ship. 4. 1 hour to recycle: "don't know where a clothes/shoes recycling bin is." Connected Products Make Brands Money Post-Purchase Brand Gets Cicon Digital Id For Each Sku/Line Eu-Compliant Digital Product Passport Brand Gets Commissions & Data - 10% commission on each service booking - Unit-level Gate-to-Grave behaviour & impact Wardrobe Management Simplified 1. Consumer Digitises Her Premium Wardrobe 2. Each Wardrobe Item Gets Linked To The Matched Local Services 3. Click Of A Button Wardrobe Management Booking via CICON, consumer wins: a. 4 x more convenient and effective clean & repair arrangements. b. 3 x less time consuming resell. c. 2 x easier donating & recycling. CICON gets 10% commission on each booking How Do Brands Make Money With Cicon? 1. CICON manages all post-purchase partnerships on your behalf via fully integrated services on our platform. One relationship - many income streams. 2. We take a commission (10%) from each partner - on your behalf - on the services your customers book on the products they have bought from you. 3. We can connect your current partners and/or match your products with one (or all) of the following services: a. Care 1) Clothes Doctor 2) Lemonsole 3) Lab Co 4) Liquiproof b. Repair 1) American Dry Cleaners 2) Ace of Suedes 3) Shoe Lab 4) Shoe Spa London c. Clean 1) American Dry Cleaners 2) Ace of Suedes 3) Shoe Lab 4) Shoe Spa London d. Rent 1) Cercle e. Resell 1) Twig Ebay Deрор f. Recycle 1) Salvation Army Brand Product Unit Economics Linear Business Model 1. Manufacturing/Marketing/Logistics = £104 2. Retail Price = £240 3. Linear Profit Margin = £76 Circular Business Model 1. Manufacturing/Marketing/Logistics = £104 2. Retail Price = £240 3. Linear Profit Margin = £76 Linear Profit Margin = £76 1. Post-Purchase Revenue = +47.8 2. Digital ID Cost = -14.4 3. Circular Profit Margin in 3 years = £109.4 Impact Data User  Users are invited to collect wardrobe impact points.  Data feeds brands' impact reports. Brands  Scope 3 Of Greenhouse Gas Protocol  The European Green Deal  CICON aggregates all data CICON At 10 million active users CICON will prevent : 1. 260,000 CO2t/year from entering the atmosphere 2. 81 mil liters/year of water wasted 3. 5 mil tons/year of fashion waste entering the landfill Focus On Making And Selling Beautiful Well-Made Pieces  We will take care of the post-purchase stage  Think of CICON as the "One World" or "Star Alliance" for managing your postpurchase loyalty scheme from different suppliers Partnership Options CICON Tenant Join other brands who share CICON Circular Concierge. 1. Have your own page in CICON admin to generate DPPs and view analytics. 2. You announce partnership with CICON and invite your customers to manage their items in CICON app. 3. CICON manages push notifications, reminders, and other in-app communications. Each service partner is responsible for relationships related to its specific service. 4. Modular services: you choose service partners for your customers. Tap either in our network of curated services, or integrate your own selected partner. 5. No integration cost. Just DPPs subscription. White Label Brand CICON technology as your own and invite customers to join. Example: Dior Circular Concierge. 1. You own the App in the App Store. We integrate app administration into your ecommerce platform. 2. You manage customer relations and experience in the app. Each service partner is responsible for relationships related to its specific service. 3. CICON provides all in-app technical support, manages your Digital Product Passports, and analytics tools. 4. Modular services: you choose service partners for your customers. Tap either into our network of curated services, or integrate your own selected partners. 5. Integration cost + DPPs subscription.