University:
University of Alabama
Course:
MKT 300 | Marketing
Academic year:

2022
Views:

212

Pages:

2
Author:

Harrison Montoya

Informal Reports Writing informal reports Informal reports describe periodic, recurring activities as well as situational, nonrecurring events Select relevant material and organize it coherently Select 3-5 topics interesting Intros identify the event Summarize main topics Close by appreciate Progress reports The purpose and nature of the project Summary of the work completed Description of work in progress Forecast of future activities Can be for ideas and possibility Minutes Report Name, group, date, time, place Identify names of attendees and absentees Previous minutes New business announcement reports Include wording of motions vote action Conclude with name signature of a person Summary report does 3 things 1. Provides all the important points from the original, without introducing new material Has a clear structure that often reflects the structure of original material? Is independent of the original Read the material carefully to understanding Lay out the structure of your summary Write the first draft Proofread and revise Analytical reports evaluate the data type to persuade the reader Informational reports emphasize facts Justification/Recommendation Reports Identify the Problem or need briefly in the introduction Announce the recommendation, solution, or action concisely and with action verbs. Discuss pros, cons, and costs Explain more fully the benefits Conclude with a summary specifying the recommendation and action to be taken Use indirect strategy to escalate Describe the problem                Discuss alternative solutions Present promising alternative Show advantages outweigh the disadvantage Summarize your recommendation Ask to proceed Feasibility Reports Memo Reports in the organization Letter Reports travels Pre-printed forms routine Report facts, outline, purpose, audience Reports made for good decisions Organizing report: Chronological, topical, importance, convention Use headings to improve report Functional or informative reports Introduction Background/Conclusion

Nike Customer Segmentation

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