Opportunities and Threats

Opportunities & Threats Strengths Despite being newer on the scene, Lyft has built its reputation on the basis friendly customer service, as oppose to its rival competitor, Uber. While both companies are focused on improving transportation, Lyft has made its goal more environmentally based by focusing on having fewer cars on the road and filling up more seats. Some of the strengths lyft has in its favor includes its “Pink Mustache” trademark on it vehicles, which makes it generally easy to spot in trafoc. In addition to this lyft, has partnered with Chevy and has tapped in the selfdriving industry. This gives them a futuristic appeal, and shows that the company is thinking long-term in regards to remaining relevant in the transportation industry. Weaknesses As a result of just joining the transport scene in 2012, Lyft is not as widely known as its competitor, Uber, which has been around since 2009. This new appearance of Lyft also translates to its smaller market share when compared to Uber. Apart from needing a smart phone in order to utilize the Lyft service, Windows mobile users are also unable to use Lyft due to the fact that the company only has iOS and Android apps. Threats The traditional taxi cab is still a relevant threat to Lyft. Given that most smart phones and vehicles are equipped with GPS and trafoc evade apps, traditional cab drivers can find efocient trafoc routes to satisfy their customers, by get}ng them to their destination on time. Other transport services like the bus and train, still remain cheaper than the Lyft service, whereby people might still see the bus and train service as a more economically favored option. Lower fuel price is also a threat to Lyft due to the fact that individuals will be able to afford driving in the comfort of their own vehicle. Opportunities Uber has been facing numerous law suits and bad press in regards to it customer service and internal business structure. As a result of having their CEO resigning and being sued by big named companies such as Google, Uber has loss some of its market share, marking it an opportunity for Lyft. Since the loss of Uber’s market share, Lyft has been gaining more popularity among customers and has capitalized on this opportunity. In addition to this, Lyft has taken an environmental approach in branding its name, making the company aligned to the environmental awareness status-quo of the world. This gives the Lyft company an opportunity to be more like and socially responsible. Lastly, the technology of the world has been moving at a rapid rate, with smart phone dominating the cellular phone and communication industry. This technological growth is an opportunity for Lyft, to become more connected with this generation of new aged technology. Given that Lyft is eventually leaning towards self-driven transportation, to provides a certain degree of certainty for the relevance of the lyft company for years to come. Strength    Friendly Customer Service Will deploy thousands of self-driving Chevy bolts in 2018 “Pink Mustache” makes it easier to spot Lyft cab in trafoc Opportunity  Uber’s on-going legal issues  Smart phone technology is dominating the market  Uber’s Market share has fallen from 84% to 77%  Growing environmentally friendly worldview Weakness      Does not have an app for windows phones If fairly new (2012) as compared to Uber (2009) Smart phone is needed to operate Lyft Not as popular as Uber Smaller market share than Uber Threats  Traditional Cabs  Lower Fuel price