University:
University of California Riverside
Course:
BUS 103 | Marketing And Distribution Management
Academic year:

2023
Views:

413

Pages:

3
Author:

Chaim Koch

Marketing Handbook 1. The four P’s (product, price, place, promotion) plus positioning all make up the marketing mix and are key to maintaining a good business. 2. Positive feedback allows the company to assess their pros and cons as an establishment. 3. A company must aim to build a loyal customer base that would prefer your restaurant over any competitors. 4. Starbucks is an exemplary example of a business that excels at the 5 P’s of marketing. 5. Starbucks has an unbeatable reputation and connection with its customers through the usage of its mobile app and abundant locations that often include a drive through. 6. There are so many companies in the world, but not many last through the cycles of the market. 7. A business owner’s nearsightedness can very easily be the downfall of that business, due to his or her inability to cater towards the future. 8. A myopic mistake Starbucks made is that they did not fully accommodate the level of people that would be at each location, leading to cramped stores and inconvenient drive-throughs. 9. Drive-throughs and frequent storefronts are an advantage many companies have over their competitors. 10. Rewards programs, entry contests, and merchandise are all ways to implement positioning. 11. The 5 C’s include customer solution, customer cost, customer communication, customer convenience, and customer mind. 12. A SWOT analysis consists of external opportunities and threats and internal strengths and weaknesses. 13. The music we hear is subconsciously associated with emotions and opinions in our minds. 14. Stores and businesses will play a certain type of music to carry out their intentions, which is something we as customers have gotten used to. 15. Widening your target audience attracts a wider variety and higher number of customers. 16. A Horizontal Marketing system is a form of distribution channel wherein two or more companies at the same level unrelated to each other come together to gain the economies of scale. 17. A vertical marketing system is the type of cooperation between the members of a distribution channel. It includes a producer, a wholesaler, and a retailer collaborating to deliver necessary products to their customers and aims at achieving better efficiency and economies of scale. 18. A good ad is one that promotes positive attention to a brand or company. 19. A bad ad deters customers from the brand, such as when Starbucks released their

Marketing And Distribution Management Handbook

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