TOWS Matrix Example | University of Massachusetts Lowell - Edubirdie

University:
University of Massachusetts Lowell
Course:
MKTG.6700 | International Marketing
Academic year:

2019
Views:

352

Pages:

1
Author:

Marin Mason

TOWS Matrix Example Strengths: Weaknesses: 1.Identifiable corporate name with a good reputation 2.Good service and warranty 3.Established dealer network with good dealer relations 4.Extensive research and development capabilities 5.Automated, economic plant 6.Manufacturing of most parts for the motor home 1. Vulnerability because of single-product company 2. Concentration on higher priced units 3. Heavy investment in toolmaking raising costs of model changes 4. One-plant location 5. No preparation for transition from family to corporate management Opportunities: SO: WO: Threats: ST: WT: 1.Demand for smaller RV’s 2.Development of International Market 3.Demand for Low-cost modular housing (FHA subsidy for mortgage loans) 1.Gasoline shortage and higher prices of gasoline 2.Slackening demand for RV’s 3.“Trade-up creates secondary market 1. Emphasize smaller, more efficient motor homes 2. Expand into foreign markets 3. Diversify into modular housing 1.Diversify into farm equipment, railroad cars 2.Consider diesel engines for motor homes 3.Make RV’s safer in anticipation of safety regulations (e.g. visibility, flame retardant, crash resistant, brakes) 1.Develop and produce smaller RV’s 2.Build smaller plants in different parts of the country and abroad 1.Sell the company

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