Persuasive Claims & Arguments Created by Created time class Eesha Ray @November 7, 2024 2:13 PM AAS 275 done due date type Persuasive Claims & Arguments @November 8, 2024 assignment 1 From the beginning, beauty brands could have given us a much more vast shade range for their foundations. There was no lack of demand or technology preventing this. Beauty brands have been arguing for decades that there isn’t enough demand for darker makeup, but Rihanna herself proved this claim wrong. Rihanna, being a black woman herself, saw these women and delivered upon their needs by launching her own foundations. Glamour even released an article titled Stores Can't Keep Fenty Beauty's Deep Foundation Shades in Stock, by Amber Rambharose. This article was published on September 12, 2017, just 4 days after the official launch. “At the time of writing this, six out of the available 10 deep shades are already sold out on sephora.com, though it looks like restocks are happening pretty regularly”. These big beauty brands could afford to have done the same all along since they were wrong about the lack of demand. And, visibly, Persuasive Claims & Arguments 2 the ability to conjure up darker shades is likely accessible to most beauty brands, as Fenty did it just as it launched. Black women are a demographic that are most easy to ignore, which is why these brands would get away with not seeing them. But when they speak up about and act on these problems, that’s when they are considered. George is one influencer who speaks for black women regarding inclusivity within the beauty industry, and Fenty was one of the brands she praised for implementing this. However, it does not have to be a black-owned brand for black women to be considered. Influencer @MissDarcei made a video about Tirtir, a Korean brand, and their shade range. At the time, Tirtir only had 3, light shades of foundation. Darcei saw the quality of the foundation and claimed to support Tirtir only if they launched darker shades. Remarkably, they listened. According to Teen Vogue's article How TIRTIR’s Viral Red Cushion Foundation Went From 3 to 40 Shades in Less Than a Year, During February of 2024, Tirtir went from 3 to 9 shades. As the year went on, they went from 20 to 30 to even 40 shades by August. This means Tirtir got to 40 shades over 6 months, which just shows how possible it is for big makeup brands to do this, and fast, too. George even made a video praising Tirtir, as their 40th shade was perfect for her. Therefore, beauty brands cannot use lack of demand or technology as a reason not to provide inclusive shades, as their claims were simply never true. Persuasive Claims & Arguments 3

Persuasive Claims Arguments

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