Marketing Strategy Study Handouts - Edubirdie

University:
University of North Carolina at Charlotte
Course:
BUSN 1101 | Introduction to Business and Professional Development
Academic year:

2023
Views:

174

Pages:

11
Author:

Harsh P.

MARKETING Marketing Strategy Presentation An introduction to our marketing strategy for the upcoming year. Introduction to Marketing Strategy The marketing strategy presentation will provide an introduction to key marketing strategy concepts. We will cover market segmentation, positioning, growth strategies and more. Understanding these core strategies is critical for effective marketing planning. Target Audience Demographics Describe the age, gender, income level, education level, marital status, etc. of the target audience. Psychographics Describe the attitudes, interests, values, lifestyles, behaviors, etc. that define the target audience. Motivations Explain the goals, desires, aspirations, or reasons to act that motivate the target audience. Objections Note any potential objections, concerns, or barriers that could prevent the target audience from buying. Pain Points Identify the key problems, frustrations, unmet needs, or challenges the target audience faces. Buying Role Specify whether target audience members are decision makers, influencers, end users, etc. SWOT Analysis Strengths Strong brand recognition, loyal customer base, innovative products and services, experienced management team Weaknesses High operating costs, outdated technology and equipment, limited distribution channels, lack of financial resources Opportunities Threats New markets and segments, strategic partnerships and alliances, new product and service offerings, improved operational efficiency Increasing competition, changing consumer preferences, unfavorable economic conditions, new regulations and policies, emergence of substitute products Key Marketing Strategies • Market Segmentation Divide the market into meaningful segments based on demographics, psychographics, behaviors and interests. Target specific segments. • Product Positioning Position your product or service in the minds of consumers by highlighting unique benefits and differentiation from competitors. • Pricing Strategy Set optimal pricing to maximize profitability and meet customer expectations. Use strategies like cost-based, value-based or competitor pricing. • Distribution Strategy Make your product available and accessible to customers through optimal distribution channels like retail, online or direct sales. • Promotion Mix Promote your product through effective strategies like advertising, public relations, sales promotions, direct marketing and personal selling. Review and Next Steps In this presentation we reviewed our current marketing strategy and discussed ways to improve our social media presence and email marketing campaigns going forward. As next steps, we will implement the proposed changes over the next quarter and reconvene to evaluate their effectiveness.

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Marketing Strategy Study Handouts

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