Marketing Written Assignment 1 Introduction

Introduction BOXOCHOPS is a family-owned business that offers some fine tasty Nigerian-styled small chops. These small chops vary and they include sweet or savory fried dough, snack-size savory pastries, meat pie, and savory cuts of seasoned and peppered meats (BOXOCHOPS, n.d). The business started in 2018 when the co-founder was looking for tasty Nigerian-style small chops in the Dallas/Fort Worth metroplex and couldn’t find any that is satisfactory. It then took the route of a hobby of making different tasty recipes for family and friends until they are perfect to become a small business that started from a private kitchen. After giving out several samples to family and friends and they all kept asking for more by placing orders; a business was born. Over the last couple of months, the marketing mix dynamics have come to play a major role to help establish BOXOCHOPS as a growing brand in the North Dallas environment and showing great prospects to go nationwide. Product BOXOCHOPS offers a wide range of flavors of these tasty Nigerian/African delicacies. it ensures that these delicacies are prepared in a traditional home-style kitchen. Nigerian immigrants across the United States are always on the lookout for Nigerian delicacies, many go several miles to have a taste of such meals. This is where BOXOCHOPS comes in handy; as there is a great opportunity that lies ahead and can capitalize on the market with its product. It has a unique competitive advantage on its different flavor sauces and the location of the business. Price Pricing has been a major distinguishing factor for BOXOCHOPS. Its pricing is so affordable since becoming a local business has allowed other cultures to have a taste of their products. Compared to other businesses in the same industry, BOXOCHOPS has been able to reduce overheads as other family members join in the running of the business and they have achieved profitability. The prices of the small chops are economically feasible for customers, and also dissuades other competitors from overpricing their products. BOXOCHOPS offers a family-friendly environment as you walk into their kitchen and request a tour, price list, or simply go on google and search for BOXOCHOPS. They also do large caterings for their customers who got celebrating or have special events. Place BOXOCHOPS has just opened a new kitchen in a highbrow area of North Dallas. This area boasts a highly mobile Nigerian professional community who are always looking to give themselves a treat of the kind delicacies BOXOCHOPS offers. It engages direct sales to customers if they’re able to arrive at the kitchen and even online as can be seen on Google(Google, n.d). Its online presence gives it a global reach to many Nigerian or African immigrants, far and near anytime via the web. Not only that, BOXOCHOPS offers pick-up and delivery services to their customers. Promotion Looking for Nigerian or African delicacies? BOXOCHOPS will always come up in your search. The branding is so distinct that it is so easy to pick out from other competitions. BOXOCHOPS participates in local business communities and trade shows. It also used social media engagement to put its brand out there joining different communities of its target audience. It does a good job at building its public image well by given back through the BOXOCHOPS Foundation, where a portion of the profits funds the BOXOCHOPS Nwayi Bu Nwa Foundation and its mission to equip, encourage and empower female small business owners and entrepreneurs in the rural parts of Nigeria, West Africa (BOXOCHOPS, n.d). Conclusion From the description above, it is evident that BOXOCHOPS has engaged in all the P’s in the marketing mix. It has also shown that the business was borne out of a need or void created by people migrating to another country or environment different from the one they grew up in. A BOXOCHOPS® value proposition should be – “For ethnic food enthusiasts, BOXOCHOPS offers traditional sweet or savory fried dough, snack-size pastries, and savory meats seasoned with peppers and fiery spices, at the most affordable prices locally and nationwide.”