University:
University of the People
Course:
BUS 5117 | Strategic Decision Making and Management
Academic year:

2023
Views:

297

Pages:

2
Author:

Jeffrey Erickson

Choose any organization with a vision, mission, and/or goal statements. Describe all three and evaluate them using the “triple bottom line” or any other tools from this week’s textbook reading. Reformulate one of the statements based on your evaluation. The Vision describes the farsighted view of the organization and their future aspirations as it describes what the organization hopes to be in future (Polulova, 2014). It is the core of the business existence and guides the corporate with an objective to work to fulfill their goal. In support to it, Mission determines direction and indicates the path for the company to achieve their guided goal through vision (Vanderelst, 2017). In for the week’s discussion, I have chosen AIRTEL which is the Indian originated telecommunications company with their operations in 18 countries across Asia and Africa. The vision, mission and value statement for the business goes as (Airtel, n.d.), Tagline: “The smartphone network” Vision: “Our vision is to enrich the lives of customers. Our obsession is to win customers for life through an exceptional experience.” Mission: “Hunger to win customers for life.” Objectives: “Grow market share. Grow revenue. Drive down cost.” Values: “Alive, Inclusive, Respectful.” Over the years Airtel has established themselves as the 3rd ranked mobile operator globally and offer 2G,3G,4G, DTH, landline, broadband & wireless across their operations, which has been possible due to their effective strategic planning and adherence to their value statements. The business has worked tremendously to uplift the lives of people through best telecom services and fulfill their mission by establishing a global coverage of their services. The triple bottom line approach is the methodology which believes in the fact that that companies should commit to focusing as much on social and environmental concerns as they do on profits. This focuses on profit of the business, people around them including social responsibility and planet, where they are responsible for the environment (Ketchen et al., 2012). In the case of Airtel, their vision and mission are very clear to win the customers and winning more customers would add them with more and more profits for the business. In this case the first line of profits is fulfilled without any hassle. The second line of people is justified by their values to be respectful and generous for the people which would create a positive marketing aspect for the market where they have respected the social factor of the business. Most of the bottom-line approach lies with the third factor of environment which tends to be missing directly from their value statement but through their services they have ensured a proper environmental responsibility where their growth was inclined without hampering the local environment. Hence, in this case Airtel has fruitfully ensured the triple bottom line approached and strived a balance of three in their value statements.

Strategic Decision Making and Management Unit 2 - Assignment

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