Visual Communication Milestone 2

UNIT 2 — MILESTONE 2 20/24 that's 83% RETAKE  20 questions were answered correctly. 4 questions were answered incorrectly. 1 ø ● Which type classification that emerged during the early 1800s is characterized by letterforms with slab serifs? ● ● ● ø  Transitional Modern Old Style Egyptian RATIONALE Egyptian is a type classification characterized by letterforms with thick serifs or "feet." CONCEPT → History of Type Report an issue with this question 2 ø ● Which image contains a caption? ●  UNIT 2 — MILESTONE 2 ø  ● RATIONALE The image of the stars and sky contains the caption element of hierarchy. A caption consists of descriptive lines of text that are positioned below a photograph or other image. CONCEPT → Hierarchy Report an issue with this question 3 ø ● Which principle or element of layout design is highlighted in this event poster? ● A headline  A caption ● MILESTONE 2 UNIT 2 — ● ø  A column A sub-headline RATIONALE The element highlighted in the event poster is a sub-headline. A sub-headline is a secondary headline — smaller than the main headline — that usually expands on the information provided by the main headline above it. CONCEPT → Layouts in Context Report an issue with this question 4 ø ● Why is a type specimen useful? It makes it easier to determine which font will be best suited for use ● in a magazine layout. It quickly showcases the typeface in a variety of situations which ø  helps designers to visualize it in their projects. ● It enables the designer to select which font is best suited for use on the web. ● It creates an environment to quickly determine the best color type for a project. RATIONALE A type specimen is useful because it quickly showcases the typeface in a variety of situations, which helps designers visualize it in their projects. CONCEPT → Type in Context Report an issue with this question 5 ø ● Select the last stage of the desktop publishing cycle. ø  ● Outputting printed pages through a laser printer Writing the copy with word processing software  Combining words and images with page layout software ● UNIT 2 — MILESTONE 2 ● Taking digital photographs with a digital camera RATIONALE After writing copy, taking photographs, and combining them using page layout software, the final stage in the desktop publishing cycle is outputting printed pages through a laser printer. CONCEPT → Type & Image Report an issue with this question 6 ÷ ● Which of the following defines a typeface? A member of a complete set of letters, numbers and punctuation ÷  ● symbols Contains all capital letterforms, of consistent posture and width Contains the name of the publisher, family, weight, posture and ø ● ● width A capital letter form using different weights and widths RATIONALE A typeface is defined by the name of the publisher, family, weight, posture and width. CONCEPT → Describing Type Report an issue with this question 7 ø ● How is type measured? ● ● ø  ● With inches and centimeters With picas and inches With points and picas With points and inches  RATIONALE UNIT 2 — MILESTONE 2 Type is measured in points and picas. Points are used to measure letterforms vertically, while picas are used to measure the horizontal length of a line of text. CONCEPT → Size Report an issue with this question 8 ø ● Which answer correctly describes the Postscript Type 1 font format? ● A font format that was developed by Apple and only works on Macintosh computers The most recent font file format that works on both Windows and ● Macintosh computers The font format developed by Adobe that consists of two computer ø  files ● A font format developed by Microsoft, with versions available for both Windows and Macintosh computers RATIONALE Like OpenType, Postscript Type 1 is a font format developed by Adobe, but this format consists of two files. Postscript Type 1 fonts are sometimes pre-loaded on computers, and can also be downloaded from various font sites. Postscript Type 1 files use a .PS extension. CONCEPT → Influence of Technology Report an issue with this question 9 ÷ ● What is the difference between a slanted typeface and an italic typeface? Italic type is computer generated. Slanted type is based on hand- ÷  ø ● crafted script. Italic type is designed specifically to slant to the right. Slanted type ● ● is regular type that is slanted by a machine. Italic type has poor readability. Slanted type has good readability. Italic type has serifs. Slanted type is sans-serif.  UNIT 2 — MILESTONE 2 RATIONALE Italic type is designed to slant to the right. Slanted type is regular type that is slanted by a machine. Typeface design includes postures and weights. A typeface designer may opt to only include the standard posture in a typeface, but that typeface can later be artificially slanted by graphic design software. CONCEPT → Italic, Script, and Decorative Type Report an issue with this question 10 ø ● Which of the following color relationships is in this poster? ● ● ● ø  Split complementary color Analogous color Tertiary color Complementary color RATIONALE The B.B. King poster uses purple and yellow which are complementary colors because they are located opposite each other on the color wheel. CONCEPT → Color Relationships Report an issue with this question 11 ø ●  UNIT 2 — MILESTONE 2 The computer graphics and 3D software programs that are used to create characters, spaceships, and worlds for big-screen films use which color process? ● ø  ● ● Pantone Additive Four color Subtractive RATIONALE Computer graphics and 3D software programs use the additive color process to create images for movies and television. Light is mixed and projected to create the variety of colors in the visible spectrum. CONCEPT → Color in Context Report an issue with this question 12 ø ● CMYK color is used in which situation? ● ø  ● ● Reading a magazine on your tablet Reading a magazine printed on paper Reading a magazine on your phone Reading a magazine on your laptop computer  CMYK color refers to the color of cyan, magenta, yellow and black inks. These inks are mixed to create a variety of colors andMILESTONE are used in commercial UNIT 2— 2 printing to create media including magazines printed on paper. CONCEPT → Subtractive Color Report an issue with this question 13 ø ● Which style of type alignment is formal? ● ø  ● ● Right Justified Centered Free form RATIONALE Justified alignment is formal because it aligns text on left and right margins to create clean blocks of text. CONCEPT → Type Alignment Report an issue with this question 14 ø ● Which statement correctly relates to tracking? ● ● ● ø  It maintains consistent distance between lines of type. It improves readability by formatting all text to be the same size. It makes white space visually even between two letters. It affects the word spacing and readability of body copy. RATIONALE Tracking affects the word spacing and readability of body copy. Designers can adjust the tracking to produce text that is grouped together tightly, or that is spread further apart. CONCEPT → Spacing Report an issue with this question  q UNIT 2 — MILESTONE 2 15 ø ● How are wireframes used? Wireframes enable web and graphic designers to create colors to ø ● use in their designs. ● Wireframes contain typeface choices for web and graphic designers.  Wireframes help web designers to develop the structure of their websites. ● Wireframes are used in print layout. RATIONALE Wireframes help web designers to develop the structure of their websites. A wireframe acts as a blueprint of the skeletal framework of a layout. CONCEPT → Applications of Layout Report an issue with this question 16 ø ● Which one of the following layout terms applies to this poster design? ø  ● ● Grid The International Style Mondrian  Circus UNIT 2 — ● MILESTONE 2 RATIONALE A grid serves as the underlying structure upon which this layout was built. CONCEPT → The Grid Report an issue with this question 17 ÷ ● Which of the terms listed below best describes the use of color in this sustainability poster? ø ● ÷  ● Symbolic use of color Chromotherapeutic use of color Monochromatic use of color RATIONALE The sustainability poster, which advertises a rating system for sustainability, illustrates the symbolic use of color. Institutions often use blue to symbolize professionalism and trust, while green is used to symbolize renewal, or ecofriendly products and services. CONCEPT → Applications of Color Report an issue with this question 18 ÷ ●  UNIT 2 — MILESTONE 2 Which words from the sentence are a regular weight? ● ø ● ÷  there was snow on the grass. This morning RATIONALE "This morning" illustrates a thin type, "there was snow" illustrates a bold type, and "on the grass" illustrates a regular type. CONCEPT → Weight & Width Report an issue with this question 19 ø ● Which term applies to the area highlighted inside the red circle? ● ø  ● ● Alley Bleed Gutter Spread  UNIT 2 — MILESTONE 2 RATIONALE The image shows two facing pages, known as a spread, with a highlighted area inside a red circle. The area within the red circle is a bleed. A bleed occurs when the composition or layout elements extend to the edge of the page, as the orange row does here. Outside the circle and highlighted area there is a space between two adjoining pages known as the gutter, and an empty space between two columns of text that is called an alley. CONCEPT → Organizing Space Report an issue with this question 20 ø ● In relation to the subtractive color wheel, which statement describes a secondary color? ● ø  ● A hue that results from mixing the triad of red, green and blue A hue that results from mixing two primary colors in equal amounts A hue that results from three primary colors being mixed together RATIONALE A secondary color is a hue that results from mixing two primary colors in equal amounts. For example, purple, orange, and green are secondary colors created by mixing a corresponding set of primary colors. CONCEPT → The Color Wheel Report an issue with this question 21 ø ● When creating a graphic on your computer screen for a website, which color system would you use? ø  ● ● ● Hexadecimal color CMYK PMS Subtractive color RATIONALE When creating a graphic on computer screen for use on a website, hexadecimal color is used to assign six-digit values that are a combination of letters (A through F) and numerals (0 through 9). Each pair of characters corresponds to an RGB value, which is combined through the additive color process to create the color desired. Therefore, FFFFFF combines the maximum value of red, green and blue to create white, while 000000 combines the lowest value of red, green, blue to create black.  CONCEPT → Additive Color UNIT 2 — MILESTONE 2 Report an issue with this question 22 ø ● [Digital image]. (n.d.). Retrieved from https://upload.wikimedia.org/wikipedia/commons/0/08/Bunsen_burner_flame_types.jpg Which of the following statements is NOT true about this image? ø  ● ● ● The image shows a wide range of elements. The image shows a wide range of lightness. The image shows a wide range of temperatures. The image shows a wide range of value. RATIONALE The image shows a range of color temperature (i.e., the flames range from orange to blue ) and value (i.e., the flames transition from light to dark). It also shows a range of lightness based on colors and temperature, but it does not show a wide range of elements. CONCEPT → Properties of Color Report an issue with this question 23 ø ● Which item describes the attributes of a picture window layout? The use of a border around the edge gives the content an ● organized feel. It is characterized by its extensive range of design elements, which ● create an active and d  ● create an active and dynamic layout. UNIT 2 — MILESTONE 2 ø ● The elements appear to be cut out from the background, giving the layout a striking appearance.  A large image with a headline above the vertical layout, followed by the body copy RATIONALE Used in many magazine and web articles, a picture window displays a large image above a vertical layout, followed by a headline and body copy. This layout is also used in blogs, which typically present a photo related to the subject, the title of the entry below the photo, and the entry below the title. CONCEPT → Common Layout Styles Report an issue with this question 24 ø ● When red and grey are mixed together, the result is a different __________ of red. ● ● ● ø  complement tint shade tone RATIONALE When grey is mixed with any color, a tone is created. CONCEPT → Tints, Tones, and Shades Report an issue with this question 