Performance Assessment 1

2 Performance Assessment 1 Community Health Nursing Diagnosis During my windshield survey, I uncovered the following community health diagnosis for Kalamazoo County, Michigan is an increased risk of obesity for adults and older adults due to a lack of physical activity, poor eating habits, and access to fast food, as evidenced by an above average obesity rate in Kalamazoo County. Increased obesity risk among underprivileged adults in Kalamazoo County, is linked to a knowledge deficit about nutritional needs/available nutritional resources and available physical activity resources, as indicated by an adult overweight and obesity rate of 72.6 % compared to the national adult overweight and obesity rate of 69.9 %.[ CITATION Ins16 \l 1033 ]. B1. Health Inequity/Disparity Kalamazoo County, Michigan, is my focal area, and it spans 580 miles. The population of Kalamazoo County is estimated to be at 265,066 people [ CITATION USC \l 1033 ]. Kalamazoo County has a median income of $56,511. Residents are stated to be 81.2 % white, 11.8 % black or African American, and 5.2% Hispanic. It's also been reported that 13.3% lives in poverty [ CITATION USC \l 1033 ]. Obesity has been related to a number of health problems, including heart disease, stroke, and diabetes. It's also been discovered that it's more common in specific demographics. According to the latest CDC data, Hispanics and non-Hispanic blacks are the populations most afflicted by obesity[ CITATION CDC21 \l 1033 ]. Obesity affects middle-aged persons more than it does other age groups. Sedentary lifestyles, generational obesity, a lack of 3 sidewalks and bicycle trails, a general lack of time and knowledge about how to budget, buy, and prepare nutritious foods, a higher prevalence of fast-food establishments, and communities designed to accommodate driving vs. walking are some of the major apparent causes of overweight and obesity throughout the county. Furthermore, persons living in poverty may be unaware of the tools available to them to supplement healthier food choices and encourage physical exercise. When we consider the convenience and accessibility of fast food/junk food, as well as the low cost of such foods, the likelihood of choosing bad nutritional choices increases. B1a. Primary community and Prevention Resources Obesity continues to be a big concern in Kalamazoo County, despite the numerous resources available. Several Farmers Markets can be found across Kalamazoo County, offering a broad range of fresh fruits and vegetables, organic items, and fresh meats. There are several supermarkets or grocery stores, ranging in price from D&W Fresh Markets, Meijer, and Family Fare to Trader Joe's, Aldi, Walmart, and Save – A – Lot. Kalamazoo County provides a plethora of gyms and fitness centers in addition to fresh healthy food. Gyms and fitness centers are all throughout the city, with membership fees ranging from $10 to $43 per month at Planet Fitness and the YMCA. If you can't afford a gym membership, the county offers a number of free community parks throughout the county. These include anything from traditional parks with playgrounds and sports courts to nature preserves with walking routes. For low-income families requesting assistance, EBT/SNAP (food stamps) and WIC (Women, Infants, and Children) are examples of conventional programs. Food banks are also accessible for individuals with immediate needs. The Kalamazoo County Food Bank provides emergency supplies, a mobile produce pantry, and participates in the "Childhood Hunger Relief Act," which feeds school-aged children during the summer months. In addition, the Public Library contains a wealth of 4 information about living a healthy lifestyle. There are books about healthy eating, weight loss, diets, physical activity, and overall wellness. They also provide yoga and healthy cooking lessons on a regular basis. When accessed through the library, online information and classes are also available to the public for free. B1b. Underlying Causes There are a number of underlying factors that may contribute to the rise of obesity. We've discussed how a huge percentage of the population may struggle to get access to existing programs like EBT/SNAP and WIC. Those with limited transportation may be impacted since they will be unable to access local Department of Health offices. People who do not have access to the internet would be impacted as well, because much of the information provided is found and filled out online. Poor dietary choices are easy to make due to the wide availability and low cost of non-nutritious junk and fast food. Obesity is also a result of our culture's sedentary lives. B2. Evidence-Based Practice/B2a. Identification of Data According to Healthy People 2020, diet and body weight are directly related to health. Obesity is linked to a number of disorders, including heart disease, high blood pressure, type 2 diabetes, and stroke [CITATION Hom19 \l 1033 ]I was shocked to see that Michigan is consistently listed among the top 10 to 15 most obese states in the United States. Three out of every ten adults in Michigan are obese (31.2%), and 35.1% is overweight. [ CITATION MDH16 \l 1033 ]. We must examine economic factors, loss of production, and premature disability and mortality that are linked to obesity, in addition to the health problems associated with obesity. According to the Centers for Disease Control and Prevention, the estimated national 5 cost of treating and caring for obesity-related illnesses is more than 147 billion dollars[ CITATION CDC21 \l 1033 ]. C1. Social Media Campaign Objective My social media campaign's major goal will be to raise awareness of available resources and monitoring tools in order to encourage adults in my community to make healthier food choices and lifestyle changes. The program will also assist to educate the public on nutritional requirements and physical activity guidelines. As a result, the risk, and reduce the rate, of overweight and obesity among the population would potentially decrease. C2. Social Marketing Interventions My first social marketing initiative would be to start a community-based Facebook group that encourages healthy eating habits. It would feature healthy recipe resources, locations to purchase fresh fruits and vegetables, restaurants that serve healthy food options, and a group forum for people to share their successful healthy diet modifications. Secondly, a YouTube video highlighting simple and everyday ways for people to raise their exercise levels to help promote a healthy lifestyle. These videos could be created with the goal of focusing on affordability and accessibility to resources and equipment, with possibilities for users to customize to their own lifestyle and budget. C3. Description of Social Media Platform Facebook and YouTube are the social media networks that I would want to use. These two platforms are particularly intriguing for a variety of reasons. They both reach a sizable portion of our target demographic. They are a cost-effective and efficient method of disseminating information to the general audience, regardless of age, race, or economic level. 6 They may be viewed on a variety of devices and at any time of day, so there is no need to schedule them. They are appropriate for our society's current era, which involves the use of electronics in almost every aspect of daily life. C3a. Benefits of Social Media Platform The advantages of using social media platforms like Facebook and YouTube include a large number of individuals having access to the information we want to deliver. Posts on Facebook and videos on YouTube can be disseminated across the community, state, and nation. Another advantage is the low cost and ease of upkeep of the information provided. Once the Community group's foundation has been established, updating dating information can be done on an as-needed basis. With a few mouse clicks, new or updated information can be added. Settings can be made public or private so that the person in charge of the group can keep track of who is in it and what they are talking about. It's simple to make and upload videos to YouTube. YouTube also has "channels" that allow users to search for certain topics. The video's exposure could be increased by airing it on a health and wellness channel. The YouTube video can be promoted independently, or it can be combined with Facebook and shared with our target audience through different media venues. C4. Benefit to Target Population A free, straightforward, and easy approach to get relevant information about healthy diets, food choices, and healthy lives is one of the benefits to the target group. This might spark fresh ideas, excitement, and motivation to adopt a healthier lifestyle. The styles we picked also provide a sense of community for individuals who desire to participate in Facebook discussion groups, as well as privacy for those who choose to receive information on an individual basis. 7 Our formats also allow people to access the content at their leisure, increasing the likelihood that it will be seen by our target audience. D. Best Practices for Social Media One of the best strategies for our social media marketing is to set reasonable goals. The information you offer should be correct and honest. Our campaign should be straightforward, tothe-point, and suited to our intended audience. We can clog our message with too much detail or non-essential data, causing our target audience to lose interest. Color and an attractive design will help to draw people's attention to our material and urge them to read it. We strive to deliver an honest, to-the-point, and visually appealing message because people value their time [ CITATION 5Be \l 1033 ]. E1. Stakeholder Roles and Responsibilities The ultimate stakeholder in this social media campaign would be myself. I'd be in charge of the site's creation, maintenance, updating, and monitoring. If the campaign takes off and grows, I may be able to delegate some of these responsibilities to others in the future if they wish to take on a bigger role. The target audience is another important stakeholder; while they do not control the site, the comments they provide will assist me discover areas where I am missing information. As a result, I'll be able to make the necessary adjustments to ensure that I'm providing the most up-to-date material for community education. E2. Potential Public and Private Partnerships There are numerous opportunities for local collaborations. Local farmers markets or fresh markets for produce, restaurants for healthy meals, employers for healthy lifestyle incentives, and local gyms or recreational programs for activity incentives are just a few examples. This 8 would be a win-win situation because the information they could supply would improve our campaign while also exposing the organizations. E3. Timeline This campaign could start in as little as a week. It would be relatively quick and straightforward to set up a Facebook page, and it would be free. The YouTube video could be created and published in as little as a day. It should be a simple method to get the information out to the public. Our goal would be to reach as many individuals as possible with the information. Members of local community groups, local high school and college alumni groups, senior groups, and recreational groups would be our first targets. As the campaign proceeds, we may be able to enlist the help of more businesses to expand our offers. E4. Evaluation To analyze the campaign's effectiveness, I would use one of the many internet tools available. Many free survey sites, such as surveymonkey.com, zoho.com, and surveyhero.com, allow you to build personalized surveys. Many people have ready-to-use templates to help them through the procedure. This will show us where we are succeeding and where we can make improvements. We can also track the number of individuals who have viewed the Facebook page and the YouTube video to see how many people each piece of media has reached. Both kinds allow us to monitor and reply to individual comments or postings. E5. Cost of Implementing the Campaign One of the most appealing advantages of using social media for this campaign is that it is typically low-cost or free. We have chosen two platforms that are both free to use. For the time being, Facebook and YouTube are just charging businesses to post advertisements on their 9 platforms. Our costs would stay zero because we do not intend to use this type of advertising. This is also a benefit for our company contributors, who will get free publicity for their services or products. F. Reflection on Social Media Marketing By delivering free and easy-to-access knowledge in a fun and modern style, our campaign would encourage a healthier population. Using social media to reach a large number of people is a sensible and practical method in today's technologically advanced society.. The more people we can reach with our campaign, the higher opportunity we have of encouraging them to make healthy lifestyle choices, which will lead to a healthier population overall. F1. Reflection on Future Nursing Practice By engaging in this campaign as nurses, we have opened up a new avenue for patient education. Knowing that these types of social media exist allows us to recommend them to patients who prefer to communicate in this manner. Explanation and demonstration are powerful ways to transmit information. Giving patients resources that they can utilize once they're on their own allows them to continue their education at their own speed.