University:
York University
Course:
AP/ADMS1000 3.0 M | Introduction to Business
Academic year:

2023
Views:

166

Pages:

4
Author:

Nick T.

Lecture 4 - Chapter 5 Business Strategy “How do businesses generate a successful strategy?” Industry based analysis: —-----------------------------------------------------------------------------------------------------------------------Analysis that looks at the Strengths of the individual company: 1. Does the company add any value to the market? Hence adds value generally? 2. Does the company sell something that is rare? Maybe on a global scale its rare? 3. Can the company be imitated? Can someone else open a business/start a company that be the exact same as yours? Can the imitation be creditable like yours? 4. Does your company have the resources to compete and maintain a competitive advantage? —-----------------------------------------------------------------------------------------------------------------------Combination Analysis: —------------------------------------------------------------------------------------------------------------------------ - Inter is between 2 companies Intra is between 1 company —------------------------------------------------------------------------------------------------------------------------