University:
American Baptist College
Course:
CIT330 | Project Management
Academic year:

2024
Views:

41

Pages:

2
Author:

Muthia M.

User Journey Map Definition of Persona As stated by Nielsen Norman Group (NNG), a journey map is a graphical representation that illustrates the sequential steps and experiences an individual undergoes in order to achieve a specific objective. According to UXMentor, a user journey refers to a sequential set of actions that depict a hypothetical scenario in which a user engages with the object of your design. It is imperative that decisions are always grounded in thorough study and empirical evidence. How Does This Tool Benefit an Organization? The combination of storytelling and visualization leads to the development of a shared vision. Key Components of Journey Map 1. Actor 2. Scenario & Expectations 3. Journey Phases 4. Key Aspect: Action, Mindset, and Emotions 5. Opportunities Experience Maps Example (Pregnancy) TRIMESTER ANXIETY LEVELS + COMMON TESTS SHARING 1ST 2ND 3RD Positive Pregnancy Tests Fetal Development and Gender Detemination 3D Ultrasound Urine analysis Fetal Heartbeat Monitoring Maternal Serum Alpha-fetoprotein Chorionic Villus screening, hCG, estirol, Sampling inhibin Glucose Tolerance Tests Fetal Non-Stress Tests Partner Other Friends/Work Obvious in Public TRIMESTER PLANNING 1ST Close Friends/Family Name Generation 2ND 3RD Maternity Leave Plans Birthing Classes Nursery and Supplies Baby Shower + Prep Hospital Bag Anatomy of User Journey Maps 1. Zone A (The Lens) The lens serves as a tool for perceiving and comprehending the user's trip from a specific point of view or perspective. 2. Zone B (The Experience) The experience zone provides a comprehensive depiction of the user's journey during the utilization of the product or service. 3. Zone 3 (The Insights) The understanding and insight obtained from User Journey Maps are valuable for gaining insights.

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