Data Synthesize Learning Materials

Data Synthesize What is Insights According to the Cambridge Dictionary, insight refers to a lucid, profound, and occasionally abrupt comprehension of a complex topic or situation. According to the definition provided by dictionary.com, insight refers to the act of perceiving or comprehending the genuine essence of something, particularly by intuitive comprehension. Insight Card Title: Investigating the Prevalence and Impact of User Issue Reporting In the context of our research, we conducted interviews with customers who had filed bug requests, and discovered that their primary concern revolved on the process via which they submitted the bug. The consumers express a desire for acknowledgement and appreciation for their assistance, although they encounter challenges due to an excessive array of choices and a complex user experience. The provided statement asserts that the individual's bug reporting skills are of such poor quality that the speaker has no intention of engaging in the activity again. In seven out of eight interviews, participants expressed negative sentiments on the reporting user experience, as evidenced by their nonverbal cues. Analysis Process 1. Transcribe Data 2. Find Themes 3. Grouping or Clustering 4. Synthesize Insights Transcribe Data Participant A: Not sure why I would want to share something from an app. Participant A: Confused about the star icon. Participant A: Tries to scroll the home screen. Participant A: The type is really small. I almost did not see it at first. Participant A: Finds it difficult that the homepage is not scrollable. Participant A: The headers need to be worded more appropriately. Participant B: Share button is unclear. Participant B: Homepage is not Intuitive. Participant B: The star icon by itself doesn't really do much. Participant B: The type is just so small. Can't read it. Participant B: Bio pics on the homepage should be scrollable. Participant B: There should be a title for the bio list on the home page. Participant B: There needs to be a date for the event. Participant C: Share is ok, but not needed maybe? Participant C: The event listings don't mean anything. Participant C: There should be a title for the bio list on the home page. Participant C: I would like some: kind of label that says 'favorite. Participant C: Type is just so small. Participant D: It's a bit difficult to see at first what's what. Participant D: Need confirmation on send/share. Participant D: Listings in Happening Today should be scrollable. Participant D: Hesitant at first on the home page. Participant D: Customize the app by favoriting my artists. Participant D: I don't really know how to look for an event. Participant D: I'm not sure I'd share this information by email. Participant E: Type on screen is illegible, especially in captions. Participant E: Charlie's page is a bit confusing to find. Participant E: I would like some kind of label that says 'favorite. Participant E: Comfortable with the scrolling info. Participant E: Artist of the week is confusing. Clustering 1. Scroll Ability a. Participant A: The headers need to be worded more appropriately. b. Participant B: There needs to be a date for the event. c. Participant B: There should be a title for the bio list on the home page. d. Participant C: There should be a title for the bio list on the home page. e. Participant C: The event listings don't mean anything. 2. Clarification of Headers a. Participant A: Confused about the star icon. b. Participant B: Homepage is not Intuitive. c. Participant B: The star icon by itself doesn't really do much. d. Participant D: Hesitant at first on the home page. e. Participant D: I don't really know how to look for an event. f. Participant E: Charlie's page is a bit confusing to find. g. Participant E: Artist of the week is confusing. 3. Type Legibility a. Participant A: The type is really small. I almost did not see it at first. b. Participant B: The type is just so small. Can't read it. c. Participant C: Type is just so small. d. Participant D: It's a bit difficult to see at first what's what. e. Participant E: Type on screen is illegible, especially in captions. 4. ‘Favorite’ Label Approval a. Participant C: A ‘favorite’ label would be helpful. b. Participant E: I would like some kind of label that says ‘favorite’. c. Participant D: Customize the app by favoriting my artists. 5. Confusion in General a. Participant A: Confused about the star icon. b. Participant B: Homepage is not Intuitive. c. Participant B: The star icon by itself doesn't really do much. d. Participant D: Hesitant at first on the home page. e. Participant D: I don't really know how to look for an event. f. Participant E: Charlie's page is a bit confusing to find. g. Participant E: Artist of the week is confusing. 6. Content Sharing Improvements a. Participant A: Not sure why I would want to share something from an app. b. Participant B: Share button is unclear. c. Participant C: Share is ok, but not needed maybe? d. Participant D: Need confirmation on send/share. e. Participant D: I'm not sure I'd share this information by email. Synthesize Insights 1. Scroll Ability: 4 out of 5 participants favor scrolling to access more in-depth content. 2. Clarification of Headers: 3 out of 5 participants asked for headers, especially event headers, be more clearly written. 3. Type Legibility: All participants struggled with the type being too small for readability. 4. ‘Favorite’ Label Approval: 3 out of 5 participants appreciated a 'favorite' label for customization. 5. Confusion in General: 4 out of 5 participants experienced some type of confusion while using the app. 6. Content Sharing Improvements: 4 out of 5 participants asked for clarification on the share button functionality.