Fundamental Graphic Design Study Notes

Fundamental Graphic Design Study Notes Foreword Art and Design Kurt Weidmann, a well-known German layout designer and graphic designer, said: "Artists do what they want. Designers want what they do." Design is always pursuing a goal. The less conspicuous the design, the more it merges with the background. The less awardable a design is, means the more enhanced its function, purpose, and success it will be. The cost of design should be kept at a certain ratio with the benefits. The cost of completing a design work and putting it into production should be considered as part of its function. ● Layout Designer: a person responsible for the arrangement of predetermined items such as image, text and style on a page ● Graphic Designer: the person responsible for the arrangement of predetermined items such as image, text and style on a page. ● Design: an outline, sketch, or plan, as of the form and structure of a work of art, an edifice, or a machine to be executed or constructed Core of Graphic Design A few points that are crucial for every design: 1. What is the purpose of producing this product? 2. How can this product exert its function to achieve this purpose? 3. What form should I give this product to maximize its functionality? 4. Are the costs of design and production in harmony with the purpose of the product? How to Study Design? ● It is recommended that a person who is ready to engage in full-time design work turn himself into a professional idiot, that is, let yourself focus on a few specific areas of design, and do a good job in these aspects, instead of only understanding a little of everything. ● Start with completing a few small projects instead of doing a little part every time. If building a car is too hard, don’t start with the wheel, instead, try to make a whole bicycle first. ● But do not ignore other areas. Knowing something beyond your major will not only deepen your understanding of these principles, but also broaden your horizons and bring inspiration. ● You have to open your eyes to observe the world. Designer’s Rules ● What makes you a better designer is not the theories introduced to you in this note, but the trained eyes and comprehensive comprehension that you have developed over time. ● Every designer should know and master the rules introduced in this note. ○ On the one hand, you can have rules to follow when making choices, and solve the problem of "why do you design like this", which will affect whether or not customers buy this design. ○ On the other hand, design rules can help you design more efficiently. ● The highest rule of design is to watch. Types of Designers: ● Material impression designer ● Intellectual stereotype designer ● Inspirational expression designer People who are new to design can’t help but click on the keyboard, and hope the computer will complete the whole design. Although the computer has countless powerful features, it cannot solve creative problems. Wisdom is not a computer but a person who uses it. ● Most professional graphic designers use paper and pen instead of keyboard and mouse to start work. Creativity comes from the mind. In addition to having creative ideas for the overall layout, you also need to have original inspiration and use your own methods to turn ideas into reality.