Types of Mass Media

Types of Mass Media Media - a means of communication that disseminates information from the source to the target public - any media intended for the larger audience is called mass media Prime source of information early age - newspapers - television - high-tech media What is Mass Media? - a technology which is intended to communicate or reach a mass audience - the primary means of communication for the general public to communicate with each other on a massive level - popular types of mass media: o Newspapers o Radio o Television o Internet o Magazines Mass Communication - refers to the process of disseminating and exchanging information through various media platforms to reach the public - different from Mass Media Various forms of mass media o TV o Radio o the Internet o Print Media o Outdoor Media - used to facilitate mass communication Common types of Mass Communication  Journalism  Social Media  Films  Television  Radio  Advertising  Public Relations  Books, Magazines, Newspapers and Journals  Photography  Audio Media like Community Radio, Podcasts  Interactive Media like websites, video games, digital ads Advantages of Mass Media There are various benefits of mass media in the contemporary world. From being the guard dog of a democratic country to guaranteeing quicker correspondence, various sorts of broad communications enjoy different benefits and advantages, for example:  Giving Voice to the Voiceless - Mass media plays an vital role in outstanding the attention on the masses as the general public can express their views and opinions freely - it becomes the voice of the voiceless thus giving the right platform for the people to use their right to express freely  Effective and Wider Communication - It is through various kinds of mass media from online media to the advanced stages that the world has changed into a worldwide town - Along these lines, mass correspondence has become valuable for individuals, organizations, state run administrations and the entire world to remain associated with one another  Diffusion of Diverse Cultures - Mass media likewise has a giant impact in spreading expressions and societies to each niche and corner of the world - With the assistance of the web, anybody can gain proficiency with another dialect, have any familiarity with an alternate culture or even travel the entire world without actually moving between various places  Encyclopedia of Information - The internet is truly a immense open source of information and diverse types of mass media from search engine platforms to social media platforms and learning websites play a greater role in helping anyone learn anything anywhere Certain disadvantages of mass media  easier spread of fake news  compromised privacy  health issues  glamorizing censored content and topics  possibility of fraud  Hacking Most common examples of Mass Media:        Television Radio Newspapers Magazines Social Media Digital media Internet - sources of disseminating information and news is considered ‘mass media’ - It is a medium that is used to communicate with the masses or a large number of audiences Characteristics of Mass Media Mass Media comprises a wide range of media technologies to disseminate or reach over a larger audience. The major characteristics of Mass Media are:  Mass Media establishes both technical and institutional methods for communication, production and dissemination of information  It reaches larger audiences and which is referred to as mass media  Mass Media has the control to influence society and is also impacted by what’s happening in society itself  Audience are offered with a wide variation of choices in terms of content, media platform to choose from the type of mass media they want to use Functions of Mass Media  Mass media plays a essential role in shaping how we understand the world  Intensive use of mass media has resulted in the world to appear smaller and closer  It promotes the distribution of goods and services  The fundamental objectives of mass media are to inform, educate and entertain the masses  It is known to be an important player in democracy and the smooth functioning of the nation  Media is the watchdog of society  Mass media works to transmit heritage and cultural values  The rise of new mass media creates a global platform to bring people together 6 Main types of Mass Media: 1. 2. 3. 4. 5. 6. Traditional Media Print Media Electronic/Broadcasting Media Outdoor Media or Out of Home Media (OOH) Transit Media Digital Media/New Media/Internet Traditional Media - one of the oldest types of mass media to transfer traditions and culture over generations - imparts indigenous ways of communication for ages - this type of mass media varied as per each culture and society as every culture has their own mediums to communicate to their mass audience - traditional media can be:  folk songs  dances  folktales and folklore  paintings  sculptures  stupas  statues and fairs  festivals  rural or community radio and announcement mediums Forms of Traditional Media  Folk Dances  Folk Songs and Music  Theatre, Drama, and Folktales  Painting, Sculptures, Inscriptions, Statues, and Stupas  Motifs and Symbols  Announcements made by beating drums or ‘nagada’  Shadow Puppetry and String Puppetry  Storytelling  Nautanki  Fairs and Festivals  Rural Radio Print Media - the printed form of information and news - printed materials had to be hand-written before the invention of the printing press - is one of the basic types of mass media tools making it very popular and convenient to reach a wider audience - Newspapers are considered as the oldest forms of mass media after the traditional mass media as for a long period of time - the general public relied on newspapers to know the latest happenings in their local areas Forms of Print Media  Newspapers (broadsheet and tabloid)  Periodicals, Newsletters, and Magazines (general or specific interest)  Brochures, Leaflets and Pamphlets  Journals  Books, Novels and Comics Electronic Broadcasting Media - a distribution of audio and video content to a spread audience using the electronic broadcasting intermediate - the term ‘broadcasting’ referred to the sowing of seeds on farms by scattering them over the large field - allows ease of news dissemination to even an illiterate person Forms of Broadcasting Media  Television  Radio (AM, FM, Pirate Radio, Terrestrial Radio, and Satellite)  Traditional Telephone  Film/Movie/Motion Picture  Video Games  Audio Recording and Reproduction Outdoor Media - also known as OOH or Out-of-Home Media - focused on transmitting information and news when the public is outside their home - gives importance to display advertising and attracting individuals towards new products, some social cause - one of the most prominent types of mass media used for commercial as well as public welfare advertising Forms of Outdoor Media  Billboards or Bulletins  Inflatable Billboards  Mobile Billboards  Banner  Lamppost Banners  Posters  Signs and Placards  Blimps, Skywriting  Brochure distribution  ComPark Advertising  Wallscape Transit Media - the concept of advertising and information dissemination when consumers are “on the go” in public - include display advertising on vehicles and transportation - significantly used for massive brand promotion Forms of Transit Media     Bus Advertising Railway Advertising Taxi Advertising Transit Shelter Advertising New Media or Digital Media - is an interactive two-way communication with users being the active producers of content and information - Internet is considered as a highly interactive mass medium - integrated all the prominent types of mass media - is normally a re-conceptualization of the existing media Forms of Digital Media  Websites  Emails  Social Media and Social Networking Sites (SNS)  Webcast and Podcast  Blogging and Vlogging  IPTV (Internet Protocol Television)  E-forums and E-books  E-commerce and M-commerce  Digital Videos  Computer Animation  Digital Video Games  Human-Computer Interface  Virtual World & Virtual Reality Mass Media Communication Careers                     Journalist Photojournalist Copywriter/Content Writer Reporter Digital Editor Social Media Manager Communications Associate Filmmaker Film Producer Radio Jockey Cinematographer Commercial Photographer Actor/Anchor Vlogger Social Media Influencer Graphic Designer Web Designer Content Marketer Game Designer Painter/Visual Artist 4 types of media  Print Media (Newspapers, Magazines)  Broadcast Media (TV, Radio)  Outdoor or Out of Home (OOH) Media  Internet or Digital Media 3 major types of Mass Media  Print Media  News Media  Broadcast Media