University:
California State University, Northridge
Course:
CTVA 384 | Electronic Media Advertising
Academic year:

2023
Views:

30

Pages:

2
Author:

Mahmoud M.

Advertising notes Advertising appeal - Imagination is the most powerful thing. Buying a product, service or vote for someone creates desire or social desire - Other emotions include fun, sex, and recognition, fear or consequences (law now!) Confusion - Confusion is too much advertising. Consider Time Square in New York. - Too much money is at stake. The old post has been replaced with the new post with. Where can we not see ads? Product Placement - The Answer to Advanced Technology. Customers can skip the ad, but you can't avoid with the product in place. - Also known as Embedded Marketing - 1925, Wings Movies, Hershey Bars Slips Targeted Marketing - The key to advertising is knowing your audience . Population. Celebrity Affirmations - Celebrities sell everything from groceries and shampoos to cars. A-line American actor makes a lot of money in his Asian and European business. Research - What Challenges or Opportunities Action - Action Plan: Which Population Is Important? What ideas, tactics, resources? Which words? Communication - Action - Action Plan Evaluation - How did it happen, nothing, what did we learn? Organizations are trying to achieve ... and How do we get there? Unethical "PR" - Rotation: positive distortion of negative stories; misrepresentation, cover-up, concealment, lie Statement has "likes" - publicly available information is certain: lies cannot be shared