University:
California State University, Northridge
Course:
CTVA 384 | Electronic Media Advertising
Academic year:

2023
Views:

14

Pages:

2
Author:

Mahmoud M.

Advertising notes Advertising Context Ethics and Social Responsibility - Celebrity Affirmations: The Good Guys, the Bad Guys, and Lance Armstrong You Need a Good Man (LeBron), Not a Tiger or Lance - Holistic Approaches etc. Individual Spokesperson 4 4 A Lawyer. - Do advertisements make us more useful? Yes, we want to be with LeBron, we want to have his shoes - how does that affect the price? - Does it encourage or hinder competition? Promote, but decline as AT&T swallows the company Personal touch - Free advertising and marketing - "What works best for most people?" Slogan, do what's right for most people - Advertising accounts for 2 percent of US GDP - Country with the highest per capita spending on advertising Vs. There are many Chinese, so one person is taller - Standard of living is directly proportional to advertising investment - advertised products have inherent added value (more visibility, more popular, new use) JayLo drink smarter then I pay more likes JayLo - Advertising increases personal interest - Advertising increases competition - First impressions are chosen Everyone vs. Special group - Advertising impact on price - more customers, Customers pay less because for Competition - Advertising can support the creation of Brands New and improved legacy models. - Bluff, lies and simple lies he is illegal and unethical, his guts (e.g. New York's best coffee), straight lines are not welcome in this business, but is also FCC - Advertisement: Incomplete information, representation Advertisers and brands are biased Telling the whole truth - Subliminal advertising: Really? It flickering imperceptible image effects the viewer is not intentional it doesn't really work he said it didn't work in the test - Manipulation: really? Always good Part of the process - The average American receives 500 to 1,000 messages a day - 14 minutes of Internet TV per hour, plus product placement - Online advertising is harder and better for customers Discussions and genre collaboration should be a touchstone - Social responsibility Blaming No One - Integrity Avoiding Boasting - Free Trade Speech