University:
California State University, Northridge
Course:
CTVA 384 | Electronic Media Advertising
Academic year:

2023
Views:

20

Pages:

2
Author:

Mahmoud M.

Advertising notes - Advertising: Impersonal communication (reaches a wide range of customers / users), almost always wins , persuasive, most powerful form of word of mouth, The Evolution of Advertising - Pre-Industrial Era, Advertising mostly consists of symbols and images - Advertising in the United States became active in the mid-1800s People think it serves to promote their products and the first companies were founded - The Age of Prosperity (1900-1970) needed more advertising and explosive growth. - How has advertising changed society? We became more consumers than producers We used more people to make cars - How has technology changed? Feed Signs Newspapers Traditional (magazines, radio, etc.) Internet My generation is millennial, changing media - What is IMC? The most important part of advertising is creating a goal to grow - What is the relationship between advertising and marketing? In conclusion, advertising is part of the business, creative subsector division, - First ad appeared in Ephesus: Oklu Kadın Propaganda Brothel Introduction: Think Apple and Forum Big Talk Info: Info, Tell people about your product (what is it, how does it work, what does it look like). How does marketing affect advertising? Financial Changes - Pros and Cons Final Payouts and Final Returns Competition and Performance How Consumers Are Changing How Advertising Technology Is Changing? Internet DVRs, Smartphones and Other Devices The Digital and Social Media Explosion How Advertising Is Changing Society. Consumer market growth PSA and marketing industry Strong purchasing power of the middle class What is IMC really? --> Integrated Marketing Communications - Communicate consistently across all platforms - Coordinate and integrate messages from multiple platforms: Traditional / Digital / Social Media What is the future of advertising? Chapter What does this chapter know? - What is the difference between advertising and marketing? - Three Examples of Professionalism Most Popular Marketing Research the Commercial Marketing Uniqueness (USP) or Unique Selling Proposition is a marketing concept developed in the early 1940s as a research method to explain the success of a marketing campaign. According to the USP, such campaigns generated 4,444 specific instructions for consumers to switch brands. How is technology changing advertising? - How to get envelopes. Middle class? - Understanding terms like subscriptions, brands and word of mouth - What does the future of advertising look like?