University:
California State University, Northridge
Course:
CTVA 384 | Electronic Media Advertising
Academic year:

2023
Views:

196

Pages:

2
Author:

Mahmoud M.

Advertising notes Target Market vs. Target Audiences Segmentation, Targeting and Market Mix - Advertising is only effective if it conveys the right message to the target audience - Why promote men's body washes to women? - Target Market vs. Target Audience Old Spice was a dead brand until they started targeting attractive men in their ads to women to buy men. Behavior - Geography Don't Advertise Snow blowers in Dallas - Demographics Age, Income, Experience Study - Psychology , Marketing-Alike Marketing - Product Concept - Marketing Mix: Product, Price, Location, Promotion (4P) ********* - Product Life Cycle: Introduction, Growth, Maturity, Decline Types of Responsibility - Recognition and Assurance - Added Value, Good Commitment - Customer Loyalty, Types of Equity Promotion and Price - Price by Demand, Production Cost, Tender - Price by Agreement - Price by Price ADVERTISING AND PROMOTIONS - MARKETING COMMUNICATIONS: PERSONAL SALES, PROMOTIONS, DIRECT SALES, PR EVENTS Advertising gets people to come to sell, buy again after sale Distribution and Location - Location Decision Image - Direct (Avon, Mary K, Internet) - Indirect Distribution (First to Third Party, Then to Reseller) - Effort (Brand Specific) - Indirect Distribution Selector (to certain products ) uniform) etc. custom wing (usually refers to a selected area)