University:
California State University, Northridge
Course:
MKT 304 | Marketing Management
Academic year:

2023
Views:

301

Pages:

11
Author:

SSuci

Product Marketing Strategy with New Marketing Mix Presentation 01 New marketing mix 02 Marketing strategy example agriculture: marketing mix 1. New Marketing Mix 4Ps: 1. Price, 2. Product, 3. Promotion, 4. Place 7Ps: 1. Price, 2. Product, 3. Promotion, 4. Place, 5. People, 6. Process, 7. Physical Environment/Evident 1. New Marketing Mix (cont..) Product Physical Envidence Price Marketing Mix Prosess Promotion People Place People Product Physical Envidence Price Marketing Mix Prosess Promotion People People Place People: 1. Employees 2. Management 3. Culture 4. Customer service People (cont..) • People are people who have a hand in providing or showing the services provided to consumers while purchasing goods. • This people factor plays an active role and can have a positive influence on purchasing decisions. • The more positive the performance provided to consumers, the better the impact on making purchasing decisions. (Kotler) Process According to Dr. Philip Kotler, the process includes how the company serves the requests of each of its consumers. Starting from the consumer ordering (order) until finally they get what they want. Product Process: Physical Envidence Price Marketing Mix Process Promotion People Place 1. Especially relevant to service industries (relevant to the service industry) 2. How are services costumer? Process (cont...) - How do people consume services? - What processes do they have to go through to a c q u i r e the services? • Where do they find the availability of the service? a) b) c) d) e) f) Contact Reminders Registration Subscription Form filling Degree of technology Physical Evidence Product Physical evidence: Physical Physical Envidence Evidence Price 3. Interface 4. Comfort Marketing Mix Prosess Promotion People 1. Smart 2. Run-down (lethargic) Place 5. Facilities Physical Evidence (cont...) The ambience, mood or physical presentation of the environment. – Smart/shabby? – Trendy/retro/modern/old fashioned? – Light/dark/bright/subdued? – Romantic/chic/loud? – Clean/dirty/unkempt/neat? – Music? – Smell? Thank You